Kia America

Highest EV9 sales to date leads to a 144-percent year-over-year increase in sales of Kia’s fully electric vehicles

• The new Sorento increased 24-percent over April 2023 as SUVs accounted for 81-percent of Kia’s U.S. sales, the highest monthly mix in company history 
• Best-ever April for three Kia utility vehicles: Carnival, Telluride and Sportage

Continuing its push toward sustainable mobility leadership, the all-new EV9 delivered its best sales performance to date in April and Kia America shattered its all-time monthly EV sales record, increasing 61-percent over the previous record set in April 2022 total. Kia sold 65,754 units in April, with SUVs accounting for 81-percent of the mix. 

Three Kia utility vehicles – Carnival (+18-percent); Telluride (+5-percent) and Sportage (+2-percent) – each delivered the best April sales in their respective histories. In addition, sales of the all-electric EV6 grew 65-percent year-over-year while the new Sorento (+24-percent) and ICE Forte (+11-percent) also posted year-over-year gains.

“The impressive sales momentum generated by Kia’s EV and electrified models in the first quarter continued to accelerate in April with best-ever EV and SUV performances,” said Eric Watson, vice president, sales operations, Kia America. “With the new Sorento now in showrooms and refreshed Carnival and K5 models arriving later this summer, Kia continues to capture new customers and retain brand loyalists by offering consumers world-class ICE, hybrid, plug-in hybrid and fully electric choices.”

In addition to the monthly sales performance, Kia America announced several initiatives, including:

• Kia received three awards for vehicle excellence from the editors of Cars.com in their annual rankings of “2024 Best Value New Cars.” In the Compact Car category, the 2024 Forte sedan and 2024 Soul crossover led the pack with first and second place honors, respectively, and the all-electric 2024 EV6 received third-place honors in the Electric Vehicle (EV) category.
• The 2024 Kia EV9 was recognized as an industry leader by AutoTrader in the publication’s annual rankings of “Best New Cars of 2024.” The all-electric EV9 SUV was honored alongside 10 other top vehicles. This is the fourth time in as many years that a Kia vehicle was named to the list.
• Kia was honored at the 2024 Car Design Award ceremony, receiving the prestigious accolade for ‘Brand Design Language’. As part of its much lauded brand relaunch, Kia unveiled its revolutionary new design philosophy, ‘Opposites United,’ in 2021. The design philosophy harnesses three energies – tension, harmony, and dynamism – to create fresh perspectives and develop new ideas inspired by the contradicting forces experienced in daily life.

	MONTH OF APRIL		YEAR TO DATE
Model	2024	2023	2024	2023
EV9	1,572	0	5,579	0
EV6	2,051	1,241	6,110	4,633
Rio	83	2,792	1,906	9,800
Forte	12,360	11,182	45,983	41,708
K5	333	5,035	7,086	19,323
Stinger	0	963	0	3,009
Soul	5,708	6,590	18,160	23,574
Niro	3,031	2,999	10,506	12,826
Seltos	5,672	5,428	20,455	19,322
Sportage	13,739	13,426	51,025	45,110
Sorento	8,668	6,965	30,912	27,131
Telluride	8,949	8,555	34,527	35,745
Carnival	3,588	3,029	13,126	10,160
Total	65,754	68,205	245,375	252,341