By Allie Flinn From Total Beauty

Permanent Makeup Tattoos Cost: $250+ 
Lasts: 1 to 3 years
Who should do it: Someone with thin, sparse brows who fills them in every day; someone who wears eyeliner every day. 

Why you should get it: If you fill in your brows or wouldn’t be caught dead without eyeliner, then having “makeup” tattooed on will certainly save you some time. And the latest innovations in permanent makeup are not nearly as scary as the tattoos of years past. “Permanent makeup is semi-permanent by design,” says Emilia Berry, founder of New York-based PermaLine Cosmetics. But, this is a good thing: “As we age, our features move gradually, so the eyebrows of today will not be proportionate 10 years from now.” Plus, she points out that times and trends change, so the semi-permanent nature of the makeup allows you to change with the times (she points to the current eyelash enhancement trend that creates a thick lash base, versus the Cleopatra liner trend that was popular a few years back). 

“The cost of the procedure is easily offset by freeing women from having to continuously purchase and use traditional makeup products,” Berry says. 

She uses micropigmentation and a hair-stroke technique to create natural-looking results — similar techniques are used in other salons, which is why it’s important to choose a technician who isn’t going to tattoo your makeup on. (In addition to brows and lips, Berry also uses her technique to camouflage stretch marks and scars.) At Hibba NYC, a similar technique is used to fill in brows and deposits color into the first layer of the skin behind your brows. And, it lasts for a full year. Know before you go: Like any other tattoo, sun exposure can make the color change, turning a once brown brow a reddish shade. To prevent colors from fading, be sure to wear sunscreen. And, since it’s not actually permanent, you’ll probably have to go in for touch-ups eventually. 

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