Some people like shopping a lot while some others find it tiresome. Boring or not, we all need to shop. None of us can do without things like food, clothes, and home supplies.

Luckily, today there are more shopping options available than before. You can visit your favorite mall and shop at leisure or make purchases online in less than 10 minutes right from your living room.

Because online shopping is so convenient (you can shop in your boxers, hello), its popularity is increasing with every passing day. Nevertheless, it is still far behind in-store shopping when it comes to generating revenues. As the following infographic by “https://www.redbrain.com/” shows, all major brands earn significantly more through their in-stores than e-shops.

This is because in-store shopping offers many unique advantages, such as the following.

You can touch, smell, and feel items

Shopping entails a lot more than comparing features of different products and finding a deal that offers the best value for money. Before you make a purchase, you will make sure that the product is exactly what you want.

For instance, if you’re buying a new mattress, you may want to touch and press it to ensure it is super comfortable. Similarly, you might want to smell an expensive perfume before gifting it to your boyfriend to ensure he will like its fragrance.

You can try out a product before buying it

When you buy a dress from a retail store, you get to try it on first. Similarly, if you need a new golf club, you can walk into the local sports shop and try out various clubs to find out how well they grip in your hands.

Online shopping doesn’t give you this option. Although you can always return the purchase if it is not to your liking, the process of returning is often not free of hassles. Moreover, you will have to buy something else in place of the returned item.