Business operations involve every activity performed to keep the company running. From hiring to marketing, your business ops determine your company’s efficiency. This is why the Chief Operating Officer role is crucial to every organizational setup. Most companies usually hire the most management-conscious people to run their business ops. And provided you’re not a do-it-all entrepreneur, your business may need to do the same.

Modern businesses are continually seeking new and innovative ways to make their work hassle-free while ensuring optimum efficiency. Luckily, today’s IT-enabled world has provided several tools for operating officers to do more tasks faster and easier. Here are three ways IT can change your business ops for good.

1. Better Communication

Navigating today’s post-pandemic markets is no joke for many businesses. Staying agile and adjusting to new realities presented by COVID-19 can never be a miss. Across the globe, many companies have had to downsize and focus on doing more with less. To a very large extent, that depends on how fluid your staff is with communicating and exchanging ideas to ramp up business value.

Having an IT staff augmentation solution can help ensure you have the right people to hit your business targets quickly. More so, opening up to IT staff augmentation services can connect your business to the best of remote talents for your business’s complex problems.

2. Improved Customer Services

As customer expectations evolve, businesses only have two options: match up or lose customers. Even the most loyal customer might be a doubt after a sluggish customer interaction. Today, many businesses leverage different types of contact center software to reduce the workload of call center agents. Notably, a cloud call center solution can take your CRM to the next level. With a cloud contact center, your business can manage both outbound and inbound calls from one point. And because it’s hosted on a virtual server, you can run your contact center even when you’re away from the office or on a business trip.

Managing today’s customers can be a daunting task. Companies need to effectively measure the impact of their customer interactions from multiple channels, including social media. Using IT services for your customer service operations will ensure that no customer is left behind.

The more you listen to your clients, the more you’re likely to anticipate their issues even before they report them. With the numerous CRM software available today, your business can carve a seamless journey with any customer before, during, and after they patronize your services.

3. Enhanced Marketing

Every business needs marketing and good education. Education connects businesses with new opportunities, whilst marketing connects a company with the very people it needs to be successful—customers. Regardless of your business’s size and type of industry, marketing can come with its challenges. But the current world of IT can provide you with the right tools and resources in manning your marketing efforts efficiently.

There are about four billion internet users in the world today. And about two billion more mobile phone users. With IT technology, marketers can personalize campaigns and tailor their marketing efforts. Research shows a significant relationship between personalized marketing and ROI increase. Using IT to ramp us your services also helps in making data-backed marketing investment decisions.

In 2019, U.S. businesses spent a total of 21 billion on marketing. Marketing experts project 10 billion more to be spent by the end of 2021. Imagine all these huge sums thrown into plans without a clear-cut picture of the impact on business value. IT-enabled marketing services provide businesses with enough analytics to make sound marketing decisions both in the short and long term.