If you’ve never sent business holiday cards, or don’t make a point of sending them out every year, here are five reasons why you should start:

1. Meet Expectations. Although the adage, “It’s better to give than to receive,” is a sentimental favorite, those with whom you do business expect to be remembered during the holidays.

2. Improve Customer Relations. Christmas cards show your customers and clients that you appreciate their business, and that you want to share the spirit of the season.

3. Cost Effective. You can purchase personalized business holiday cards for as little as $2.00 each,

You need to take advantage of every opportunity to differentiate your company from your competition. Sending business Christmas cards is a small gesture than can mean improved customer relationships.