Miami (Tuesday, June 09, 2015) – The Confederation of North, Central America and Caribbean Association Football (CONCACAF) announced today that Jarritos, a North American brand of carbonated soda sold widely in the U.S. market, and its parent company Novamex, will sponsor the CONCACAF Gold Cup 2015 as the tournament’s Official Soda.

With the agreement, Jarritos joins Allstate, Delta Air Lines, Sprint and Telcel as a sponsor of the Gold Cup, along with CONCACAF partner Scotiabank, and becomes the Official Carbonated Soda Drink and Sparkling Water of the CONCACAF Gold Cup 2015.

“We are happy to welcome Jarritos as an official sponsor of the CONCACAF Gold Cup 2015,” said CONCACAF Acting General Secretary Ted Howard. “Like CONCACAF, Jarritos and the Novamex brands embrace the fusion of cultures that fuels our shared passion for soccer – the same passion which will continue to drive the success of the CONCACAF Gold Cup this summer.”

This is the first time Jarritos, which also backs local and youth soccer initiatives across the country, has sponsored a CONCACAF event. Novamex, a private company based in El Paso, Texas, owns the Jarritos brand and the rights to market its products outside of Mexico; it has been selling Jarritos in the United States for 25 years along with Sidral Mundet, Sangria Señorial and Mineragua.

“We are excited to sponsor the CONCACAF Gold Cup because of the passion this soccer tournament generates with consumers in North, Central America and the Caribbean. It is a great opportunity for our brands, Jarritos, Sidral Mundet, Sangria Señorial and Mineragua to gain incremental exposure with soccer fans across the USA,” said Eric Delamare, Marketing Director for Novamex.

“Just like Jarritos, passion for soccer is growing rapidly in the USA with Hispanic and non-Hispanic consumers. Partnering with CONCACAF’s Gold Cup 2015 provides us with a fantastic platform to share our love for “Futbol” and true “Sabor” with consumers,” said Luis Fernandez, CEO of Novamex.

The 2015 CONCACAF Gold Cup kicks off on July 7, with a double header at Toyota Park outside Dallas, Texas. The tournament will be staged in 13 cities across the United States and – for the first time — Canada. Boston, Charlotte, Chicago, Dallas, Houston, Kansas City, Los Angeles, Phoenix and Toronto will all host group stage double-headers. Baltimore and New York/New Jersey will host the quarterfinals, and Atlanta the semifinals, while Philadelphia will be home to the third place match, and the final on Sunday, July 26.

The tournament features twelve teams from across the CONCACAF region: Canada, Costa Rica, Cuba, El Salvador, Guatemala, Haiti, Honduras, Jamaica, Mexico, Panama, Trinidad & Tobago and the United States.

Taking place every two years, the Gold Cup has established itself as the region’s most popular national team tournament, routinely drawing capacity crowds and millions of viewers across the region. The Gold Cup has been played 12 times since the inaugural edition in 1991.

2015 CONCACAF GOLD CUP Groups (teams in order of Group Position)

GROUP A: USA, Panama, Haiti, Honduras
GROUP B: Costa Rica, El Salvador, Canada, Jamaica
GROUP C: Mexico, Guatemala, Trinidad & Tobago, Cuba

SCHEDULE (ET)
To view the complete 2015 CONCACAF Gold Cup schedule, visit this link.

July 7, 2015
Toyota Stadium (Dallas, TX)
5:00 PM Panama vs. Haiti (FOX Sports 2/UDN)
7:30 PM USA vs. Honduras (FOX Sports 1/UniMas)

July 8, 2015
StubHub Center (Los Angeles, CA)
8:00 PM Costa Rica vs. Jamaica (FOX Sports 2/UniMas)
10:30 PM El Salvador vs. Canada (FOX Sports 2/UniMas)

July 9, 2015
Soldier Field (Chicago, IL)
7:00 PM Trinidad and Tobago vs. Guatemala (FOX Sports 2/UDN)
9:30 PM Mexico vs. Cuba (FOX Sports 1/UniMas)

July 10, 2015
Gillette Stadium (Boston, MA)
6:00 PM Honduras vs. Panama (FOX Sports 2/UniMas)
8:30 PM USA vs. Haiti (FOX Sports 1/UniMas)

July 11, 2015
BBVA Compass Stadium (Houston, TX)
6:30 PM Jamaica vs. Canada (FOX Sports 2/Univision)
9:00 PM Costa Rica vs. El Salvador (FOX Sports 2/Univision)

July 12, 2015
University of Phoenix Stadium (Phoenix, AZ)
6:30 PM Trinidad and Tobago vs. Cuba (FOX Sports 2/Univision)
9:00 PM Guatemala vs. Mexico (FOX Sports 2/Univision)

July 13, 2015
Sporting Park (Kansas City, MO)
7:00 PM Haiti vs. Honduras (FOX Sports 1/UDN)
9:30 PM Panama vs. United States (FOX Sports 1/UniMas)

July 14, 2015
BMO Field (Toronto, CAN)
6:00 PM Jamaica vs. El Salvador (FOX Sports 1/UniMas)
8:30 PM Canada vs. Costa Rica (FOX Sports 1/UniMas)

July 15, 2015
Bank of America Stadium (Charlotte, NC)
6:00 PM Cuba vs. Guatemala (FOX Sports 2/UniMas)
8:30 PM Mexico vs. Trinidad and Tobago (FOX Sports 2/UniMas)

July 18, 2015
M&T Bank Stadium (Baltimore, MD)
5:00 PM & 8:00 PM
1A vs. 3B/C* (FOX/Univision)
2A vs. 1B*(FOX Sports 2/Univision)

July 19, 2015
Met Life Stadium (New York, NY)
4:30 PM & 7:30 PM
1C-3A/B*(FOX Sports 1/Univision)
2C-2B*(FOX Sports 1/Univision)

July 22, 2015
Georgia Dome (Atlanta, GA)
6:00 PM SF 1* (FOX Sports 1/UniMas)
9:00 PM SF 2* (FOX Sports 2/UniMas)

July 25, 2015
PPL Park (Philadelphia, PA)
4:00 PM 3rd Place (FOX Sports 2/Univision)

July 26, 2015
Lincoln Financial Field (Philadelphia, PA)
7:30 PM Championship Final (FOX Sports 1/Univision)

About CONCACAF
CONCACAF — the Confederation of North, Central American and Caribbean Association Football — is one of six continental confederations of FIFA (Fédération Internationale de Football Association) and serves as the governing body of football in this part of the world. It is comprised of 41 national associations, from Canada in the north to Guyana, Suriname and French Guiana in the south. Please visit www.concacaf.com for more information.

About Jarritos
More than fifty years ago, Jarritos was introduced as Mexico’s first national soft drink. Today, Jarritos is the leading brand in the US in the Mexican soft drink category and has become a Mexican cultural icon. Whether it is the distinctive glass bottle or the eleven unique and great fruit flavors, Jarritos can be found throughout the US in major and independent grocery stores, Mexican restaurants, taquerias, catering trucks and convenience stores. Jarritos flavors are a reflection of Mexico in its array of traditional Mexican flavors made with 100% natural sugar and natural flavors including: Tamarind, Mandarin, Fruit Punch, Jamaica, Lime, Grapefruit, Guava, Pineapple, Strawberry, Mango and Cola.

About Novamex
Novamex markets a variety of Mexican food and beverage brands. Each brand is a leader in its category in Mexico, and is recognized by Mexican-American consumers in the US. Novamex holds the exclusive rights of distribution of these brands in the US through related companies, partnerships, and long-term distribution contracts. The company was founded in 1987 with the vision of its founders of “being at the right place and at the right time” in order to offer its products to Hispanic families, who represent the highest population growth rate in the United States. This success is due to a wide knowledge of its Mexican-American consumers and a philosophy of investing in brands for the long-term through a fully integrated marketing strategy.