KINGSTON, Feb. 16, 2016 – The National Basketball Association (NBA) and SportsMax today announced a multi-year partnership that will offer an increased number of games, as well as live broadcast of the NBA Conference Finals, to nearly 30 Caribbean territories.

This multiyear partnership will increase the number of SportsMax NBA broadcasts from 48 regular-season games to up to 112 and from eight postseason games to up to 53, including live broadcasts of the NBA Conference Finals.

SportsMax, which began its relationship with the NBA in 2015, will also continue to offer fans in over 30 territories of the region content-rich programming that includes the highlight show “NBA Action” and select classic games.

“We are listening to our basketball fans who say they want more live action and content,” said SportsMax President and CEO Olly McIntosh. “It’s about bringing the sport closer to the fans and that is what this new deal with NBA will deliver.”

In the run-up to the NBA Playoffs, SportsMax tips off its increased coverage of the NBA this Thursday with two marquee matchups. Lebron James and the Cleveland Cavaliers face the Chicago Bulls at 8pm EST while Tim Duncan and the San Antonio Spurs take on the LA Clippers at 10.30pm EST. SportsMax will showcase the NBA throughout the season with feature games on Tuesdays, Thursdays, Saturdays, and Sundays.

“We are excited to provide our fans in the Caribbean more live games and content through the extension of this strategic partnership with SportsMax,” said NBA Senior Vice President, Latin America Philippe Moggio. “SportsMax is one of the Caribbean’s premier sports destinations, and its extensive reach will give our fans the chance to experience even more expanded coverage of our games and programming.”

The extended partnership will also continue to strengthen the NBA’s commitment to growing the game of basketball around the world. Through its ground-breaking agreements with SportsMax and Digicel, the NBA has executed a series of development clinics in the Caribbean, providing expert training and unique NBA experiences – including attending an NBA game – to a group of junior players from across the region.

FEBRUARY NBA LIVE SCHEDULE ON SPORTSMAX

Chicago v Cleveland – Thursday, February 18 at 8pm EST

San Antonio v LA Clippers – Thursday, February 18 at 10:30pm EST

Golden State v LA Clippers – Saturday, February 20 at 8:30pm EST

Cleveland v Oklahoma City – Sunday, February 21 at 3:30pm EST

Golden State v Atlanta – Monday, February 22 at 8pm EST

New Orleans v Washington – Tuesday, February 23 at 7pm EST

Oklahoma City v New Orleans – Thursday, February 25 at 8pm EST

San Antonio v Utah – Thursday, February 25 at 10:30pm EST

Golden State v Oklahoma City – Saturday, February 27 at 8:30pm EST

Cleveland v Washington – Sunday, February 28 at 1pm EST

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About SportsMax

SportsMax is the Caribbean sports channel of choice, committed to providing sporting content of the highest quality to the Caribbean, delivered by a team of highly innovative, passionate and qualified professionals. Founded in 2002, SportsMax is the premier broadcaster and rights owner of international sports content to the Caribbean islands and is a subsidiary of the Digicel Group. SportsMax offers an à la carte subscription sports package called MaxPak in 30 countries, which includes its own channels SportsMax and SportsMax2 as well as a Spanish language channel CDN-SportsMax – launched in 2013 in the Dominican Republic. The company also targets the Caribbean Diaspora through CEEN, the North American sister channel available in the USA Tristate (on Cablevision Optimum) and in Canada (on Rogers & Bell Media). Along with the above, SportsMax is the exclusive regional rights holder of premium content such as La Liga, Barclays Premier League, UEFA Champions League, The Women’s Tennis Association, The Indian Premier League, The Ashes series between Australia and England cricket, IAAF Grand Prix Meets and much more.

About the NBA

The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2015-16 season featured 100 international players from 37 countries and territories. NBA Digital’s assets include NBA.com and the NBA app, which achieved record traffic during the 2014-15 season, as well as NBA TV. The NBA has created one of the largest social media communities in the world, with nearly one billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.