Art as a marketing strategy for hotels
People always talk. Despite this day’s advancement in technology, one of the best and effective marketing strategies is the word of mouth. Hence, hotels with interesting art displays, thought-provoking pieces, and controversial works will always be talked about. Intrigue and curiosity is one method of driving people to your property’s doorstep. At the same time, magnificent, jaw-dropping collections are also the talk of the town.
Today, hotels are more than just buildings with rooms and beds, it slowly evolves into space for arts to be filled with paintings, sculptures and other artworks as décor. Hoteliers are thinking even farther outside the frame, installing art in the most unexpected of ways and challenging guests to think more deeply about their experience. Art has become a fundamental, rather than ornamental, element of hotel design.
SOURCE: http://accentartandframe.com/blog/index.php/art-as-a-marketing-strategy-for-hotels-infographic
