Customers can now upgrade to upscale vehicles at the San Jose Airport in San Jose, Costa Rica

ST. LOUIS – Sept. 10, 2019 –  National Car Rental, the award-winning car rental brand for frequent travelers, announced the launch of its exclusive Premier Selection offering, now available for the first time in Latin America. Costa Rica’s San Jose Airport became the first regional market where customers will now be able to choose from a variety of upscale vehicle nameplates, with models ranging from the rugged Toyota Fortune and Land Cruiser Prado to the refined Lexus LX570, as well as the all-new,100% electric BMW i3.

Consistent with National’s commitment to providing speed, choice, and control to time-sensitive frequent airport travelers, Premier Selection vehicles are clearly marked so customers can easily identify and upgrade their rental without ever visiting the rental counter.

“As we continue to evolve and meet the growing demand from our Latin American markets, we want to provide our National customers with premium, seamless service and the high-end driving experience available through Premier Selection,” said Isidro Loaiza, assistant vice president of Latin America & the Caribbean for National.

National has been offering its customers a convenient and efficient car rental experience since the company’s founding more than 70 years ago, and – as a direct response to evolving consumer trends in the region – it is now allowing its clients in Latin America to choose from a superior category of comfortable and luxurious driving alternatives.

“We have a strong commitment to expansion in Latin America,” said Loaiza. “As franchise partners continue to invest in facilities and infrastructure, we look forward to extending the Premier Selection offering to markets across our network.”

National launched the Premier Selection in 2013 with input from road warriors, including members of its award-winning Emerald Club loyalty program. Executive level Emerald Club members enjoy special pricing on Premier Selection upgrades. The service is an addition to National’s already comprehensive portfolio in Latin America and the Caribbean. For more information, visit www.nationalcar.com. 

About National Car Rental 

Founded in 1947, National Car Rental is a premium, internationally recognized brand serving the daily rental needs of the frequent airport traveler throughout the world. With National, time-sensitive customers in the United States are able to quickly choose their own vehicles, based upon their advance reservation and requested car class, and then simply drive away from the airport. National – which launched the car rental industry’s first comprehensive frequent-renter program – further expedites the rental process for Emerald Club members by offering counter bypass as well as access to National’s “Emerald Aisle,” an exclusive section of the lot where members can select any vehicle as long as they reserve a midsize car. National Car Rental’s mobile app, which was highest-ranked in the 2018 Business Travel News Survey, has also been updated to decrease the number of clicks required and improve customers’ ability to select vehicles in advance. St. Louis-based Enterprise Holdings, through its regional subsidiaries, operates the National Car Rental, Enterprise Rent-A-Car and Alamo Rent A Car brands. For more information about National, visit www.nationalcar.com or www.facebook.com/NationalCarRental and follow @NationalCarRental on Instagram and @NationalPro on Twitter.