Tis the season to deck the halls! 47.57% of American households will have either a real or fake Christmas tree to keep their homes merry and bright this holiday season. 

According to an analysis conducted by finder.com, Americans will spend an average of $93.87 on real and fake Christmas trees this year, resulting in a total spend of almost $5.6 billion. 

The National Christmas Tree Association predicts 28% of these real evergreens will be purchased from Choose & Cut Farm tied with Chain Stores (28%) followed by Retail Lot (23%), Nursery / Garden Center (10%), Non-profit Groups, such as Boy Scouts or Churches, (6%) and other sellers (5%). 

The full report can be found here: https://www.finder.com/christmas-trees

Additionally, our shopping expert Gabrielle Pastorek has provided her own insight on purchasing Christmas trees below. Looking forward to hearing from you soon! 

Commentary from Gabrielle Pastorek, shopping writer for finder.com: 

“Interestingly, our findings show that the majority of Americans aren’t buying their Christmas trees online, despite a huge spike in online shipping for other holiday goods. Because of this disparity, traditional Black Friday and Cyber Monday deals don’t necessarily apply to fresh-cut or store-bought Christmas trees.

Some of the best deals on locally grown trees usually occur the week before Christmas, when tree farmers are looking to clear their lot for the season. Keep in mind that most of these farms make nearly 100 percent of their annual profit between Thanksgiving and Christmas. So offering huge markdowns for Black Friday isn’t great for business.

When shopping for a fake tree from a chain like Target or Walmart, you’ll have better luck finding a discount for Black Friday. But you still might find the best prices closer to Christmas, and then again after Christmas. If you’re thinking of upgrading your tree for next year, jump on after-Christmas sales in 2019 to cash in on bottom-dollar prices.”