By Ritu Sharma

Digital Marketers are creating new avenues with inclusive web design and search engine optimization. With inclusive web designs, web designers from a reliable web design company, are bringing in a competitive edge with every passing day. 

Webpages are very significant because they enable individuals to make their purchasing decisions, thus ensuring successful website conversions. 

As an SEO, your job is to make web pages hold a better ranking in search engines, which can help generate more revenue for the companies. 

Advanced form of online marketing is known to consider the overall user experience for sticking the landing in the field of web design. 

What is the people’s layer of the search engine? 

Are you an SEO professional? Your primary job is to make webpages that rank high in search engines if you are associated with SEO. This task involves a lot of challenges because the webpages are not appropriately designed, and the expected traffic won’t visit the page. You can get in touch with a web design company to understand inclusive web design and its effectivity. 

What usually happens when a person clicks into webpages that are well ranked?

A holistic approach is an approach that involves the optimization of the user experience instead of treating parts of it. 

The holistic approach involves information architecture, website accessibility, social media marketing, and human behavior. Although a holistic approach came to existence a long time ago, it was not used on a global scale. Also, the inclusive design was not heard during that time. 

Inclusive means everybody can be included.

Irrespective of whether you have an impairment or a disability that hinders the process of working, inclusive stands for everyone included. 

The businesses must provide training to its employees in inclusive design as soon as a company website gets launched or advertised after the launch of the website from a reliable web design company. 

A standard webpage includes models that suffice to the need of the targeted audience. Usually, the real person is considered while creating these user personas, and they are tested with the help of specific assistive technology. 

However, if we consider the benefits of an inclusive and holistic approach, we will find it consists of SEO accessibility, usability, and information architecture. 

Steps involved in Inclusive Design

A website that does not focus on everyone’s needs and does not function for everybody can become an easy target of critical reviews and irrelevant shout-outs.

Unfortunately, many companies do not want to invest in training or testing as a result of which the companies are put to risks and dangerous situations. 

When it comes to designing your website with the help of inclusive techniques for better SEO rankings:

1. Do not force the visitors to call customer service, instead provide alternative methods, such as contacts through emails or forms.
2. It is not a good idea to use a phone call as the only way to contact a customer if he is not able to use the website. As phone calls can be used to reveal the disability, you may ask to go for email contact.
3. Do not forget to make the powerpoints and word documents accessible at the time of optimizing these documents. You may use Adobe’s accessibility checker that can help the process of remediation.
4. You must recheck and revisit the source code time to ensure its useful functionality.
5. Plugins and widgets must be revisited to ensure that they are sufficient for the users.
6. It is not a good idea to alter the words, such as About us, Contact Us, or such kind of pages. The reason behind keeping them unchanged is many users use keywords to search the webpages so that they can get them promptly. Hence, if you change the words, it will be difficult for the users to identify them.
7. Headings are essential; and you must emphasize them. The web page’s primary content can start with 1 title, and there should not be any other heading before it. 
8. It is always recommended to separate the more extensive texts into smaller ones with the help of bullets, sub-headings, and shorter sentences. 
9. If the content is a blog or a news article, use a summary including the most critical point, preferably at the beginning of the article.

Have you ever wondered what the job of an SEO professional is? Does he only work getting towards better ranking for the company and generate more revenue. But what would happen if we are not targeting everybody in the audience? People use computers in various ways. Not that, they always want to access the websites. 

Hence, you must incorporate the techniques of web design with SEO as it is the usual trend, and it will stay in 2020.

About Author Ritu Sharma:

Ritu Sharma is the Content Manager at SEO Company PageTraffic, one of Asia’s most award-winning & recognized Digital Search Marketing and Web Design Company. She has been the spear head of many successful Content Marketing Campaigns for PageTraffic where she also blogs SEO related topics.