REEBOK AND FITNESS ICON, RICH FRONING TEAM UP TO CREATE

THE ULTIMATE TRAINING SHOE

BOSTON, Mass. – July 14, 2020 – Today, Reebok unveils the newest addition to its iconic training shoe franchise with the debut of the Reebok NANO X Froning.  Celebrating over ten years of partnership, the Reebok NANO X Froning represents the latest collaboration between the fitness giant and 4 x Fittest Man on Earth, Rich Froning.

The Reebok NANO X Froning is a special edition of the award-winning NANO X silhouette that debuted in the Spring of 2020, equally designed for world class athletes like Froning, as well as for those who are just starting their fitness journey.

“When it comes to building the ultimate training shoe, you couldn’t ask for a better partner than Rich. His detailed insights on what he needs to perform at his best, paired with his relentless wear-testing we can get real-time feedback from is a dream combination,”  said Tal Short, Reebok Senior Product Manager.  “The end result not only delivers against the needs of one of the fittest men on earth, but also pays tribute to the fitness legend.”

Designed in the athlete’s favorite, crisp black/white colorway and gum sole combination, key features on the Reebok Froning NANO X include:

• Bootie construction for increased comfort
• Forefoot strap that keeps wearers secure and locked in – a technical update to the standard NANO X silhouette that also playfully pays homage to Froning’s reputation for rarely tying his shoes in the early days of his career
• An innovative three-string rope lacing system that provides added security while dually serving as nods to both Froning’s dominance on the rope as well as the three pillars he credits in guiding his life – faith, family and fitness
• Strong stability provided by traction on sole that offers sure-footed feel for wide range of movements

“Throughout my partnership with Reebok, I’ve loved working closely with their product and design team in our shared mission of creating the best fitness products in the world. For my training and lifestyle I need something that’s extremely durable and versatile; something that won’t hold me back.  When Reebok first let me try out the NANO X, I thought this was about as close to the perfect training shoe as you can get,” shared Froning.  “I’m so proud of all the work that went into this franchise, and this shoe in particular. It’s a special feeling when you see your feedback and vision come to life in something like this.”

The unisex style will drop on Froning’s birthday – July 21^st – on Reebok.com for $150.  For more information please visit www.Reebok.com/NANO.