Customer reviews have become very important to businesses in recent years. People now have access to the internet, and with that comes the ability to shop around. We at trustanalytica.com are in prime position to help our customers get the reviews they need.

1. 93% of customers from a local area use online reviews to determine if they should go to a local business for their needs
2. 92% of Business to Business customers are more likely to go through with a purchase when they read positive reviews of the other business
3. Having five or more positive reviews for your business means that people are more likely to buy from you – four times as likely!
4. Verified reviews mean more to customers than anonymous ones – customers are 15% more likely to buy something if they can see a named comment
5. Improving your reviews on Yelp by one star across the board of your reviews can increase business revenue by anything from 5% to 7%
6. Looking at positive reviews on any platform can mean that a customer will spend up to 31% more in the business they are patronising
7. If customers need to choose between two products that are similar, they will choose the product which has the most reviews, and positive ones
8. Reviews make people feel more confident. Up to 71% of people said they would feel safer buying something that had good reviews attached to it
9. Positive reviews bring in customers. 88% of customers say that they use reviews to determine whether or not to buy a particular item
10. Having any kind of positive reviews can result in an 18% increase in your sales
11. Online reviews are very important – nearly 94% of people read them, online or otherwise
12. 95% of people read reviews – and look for positive ones – before they go to make a purchase
13. Up to 72% of potential customers don’t make any move until they have compared the reviews of the product they want
14. Any business that wants to increase revenue should display their positive reviews – this is shown to increase sales by up to 270%
15. Any business that wants to shift higher-priced items should show the reviews for that product! This is shown to increase sales in that item by as much as 380%
16. The three things that people mention when talking about their buying decisions are: word of mouth advertising, personal research, and product reviews
17. 68% percent of people say that it is good reviews which persuade them to use one business over another
18. 71% of customers say that they feel more comfortable making purchases when they can see positive reviews
19. Claiming your reviews on different platforms can lead to an increase in sales of more than 36% in many cases
20. Only a small 3% of buyers say that they don’t take reviews into account at all when they buy.

Reviews are very important for your business. Make sure that you have good reviews, and that you know how to use them. So many people use reviews to make decisions these days. You will find that your business does improve if you embrace that. Make sure that people leave good reviews!