Having a splendidly soothing treat to the eyes is what most people want these days. Be it about their garden, or advertisement, or even phone wallpaper, we humans tend to prefer things that look great. And, coming to the digital scenario in our daily course of life, people these days are impatient, and they would not take a long time to judge the visuals of your website. Now web developers who design a website for an e-commerce website have to keep themselves updated with the updating designing needs. Therefore, to talk about this more, we will list down the challenges of eCommerce Web Design and ways to counter them:

1. Responsive design

According to some reports, 60% of the traffic that visits a website for web experience are mobile phone users. Even two years back from now, several websites were not completely optimized for mobile devices. This was because those websites lack proper experts and guidance. So, to counter these issues, certain steps can be taken as mentioned in the following, or you can simply contact a top-notch eCommerce web design Sydney agency. 

• Creating websites that are friendly with most devices as well as fast and easy to browse.
• Data tables should be made in varying device sizes and screens.
• The dynamic elements should be reorganized to complement devices with various dimensions.
• Websites must be heavily tested to refine out the best of the best UI design.

2. Maintaining faster-loading speed

It is also important to keep the loading speed similar or faster even after your website starts gathering more and more data. Consumers or prospects only prefer websites that have faster-loading speed. A loading speed of more than 3 sec will let them switch to your competitor’s website. Moreover, if you want to rank your website higher on the search engine results, then you must know that website loading speed is one of the factors that Google considers for ranking. Therefore, web developers must properly optimize the backend data to get faster loading speeds. Website owners must implement additional plug-ins for the growing number of products and their details.

3. Finding original and informative content

E-commerce websites only care about image building through offers or promotions or selling good products. But that doesn’t solve the issue of low ranking in search engine results. In 2021, directly placing the product in front of the clients isn’t enough for conversion, as there might be other alternative brands that describe the reasons to buy their products. Therefore, for an E-commerce website to rank higher and have greater conversions, they need to optimize their content of the website. For that, they can hire a content strategist team, which involves great and more valid keywords.

Having a great content strategy helps in content marketing campaigns and also appeals to the users and search engines.

4. Proper navigation system

By navigation, it doesn’t mean junking up the website with loads of buttons or tabs to visit. Users might get disgusted because of the confusion the brand is creating. So, it is important to make things simple and direct so that consumers can make their buying decisions more easily. It is also important that the overall navigation of the website must be clear and uni-directional. Following are the things that web designers must consider while making a website navigation option

• Implement visual hierarchy with the help of dynamic designing elements.
• clickable options must be differentiated with the help of colors and patterns
• Eradicating everything that distracts the users
• Segregating and classifying the pages according to their context.

Another reason for the lowering of customer experience is the failure of the website designers in avoiding the distractions and visual cues that lead to nowhere. Therefore, it is critically important for website designers to continuously test navigation patterns in their E-commerce sites. Web designers can create two kinds of navigation options to determine which produces the best output and that overall supports the customer’s experience.

Conclusion

Therefore, people of this generation have an ongoing thirst for preferring things that are visually pleasing. Web designers need to keep that website light and clean. It is also preferable for them to reduce objects that are of no specific usage, as that also junks up the website, and thereby reducing the loading time.