With the internet widely available, people are getting to know more about beautiful places around the world. They search for information about tourist destinations with nothing more but a smartphone in their hands. But, with access to so many beautiful pictures and descriptions, it can be hard to choose where to go for vacation. That’s why travel agencies are doing their best to describe the travel experiences and offer the right services. For this, it’s not enough to have a simple website anymore. Implementing specific features for your tour & travel website is necessary to offer a more compelling and satisfying experience.

Essential features for your tour & travel website

Today, it’s essential to offer potential travelers all kinds of news and information and conveniences on your website. After all, a website provides the first impression, so it has to be impeccable. But, besides an appealing website design, advanced website features are what’s making the difference.

You have to make it easy for potential customers to explore the locations of interest, customize packages to their own needs, and give them something to remember you for. To make it all happen, here are some of the essential website features for your tour & travel business:

1. Mobile-friendly website
2. Predictive search
3. Better search results
4. Attractive and informative content
5. Clear pricing without surprises
6. Simple and easy checkout
7. Don’t be shy with customer reviews

1. Mobile-friendly website

Without false modesty, mobile devices are taking over the world. Almost everyone possesses at least one, with smartphones at the top positions. Your website has to be responsive and mobile-friendly if you don’t want to miss a large portion of visitors. It has to provide the same quality and functionality on screens of all sizes. Without the same user experience on all devices, the majority of visitors will quickly leave and look for traveling services elsewhere. Having a mobile-friendly website also helps by improving online visibility, whether you own an informative website or are a full-fledged travel agency. Besides this, it’s necessary to regularly maintain your WordPress website to keep it running smoothly on both desktop and mobile devices. No one will waste their time if they need to wait more than a few seconds for pages to load.

2. Predictive search

Searching for the right destination lies at the core of every travel website. It’s the number one feature without which there is little meaning in having a tour and travel website. People want to explore all the available options and get to know everything about new places. But, besides giving them an option to search throughout your website, you will need to make it more convenient for them. The predictive search is exactly what is necessary here. In simple words, it’s a drop-down list that shows potential options as your visitors are typing. Not only does it display the top results immediately, but it also makes it easier to navigate through searches on devices with touch screens.

3. Better search results

Aside from the predictive search, your final search results have to look good. When someone searches for specific tourist destinations, they want the information to be intuitive and helpful. Forget about just throwing a bunch of information in a meaningless clutter. Everything has to be clean and catchy for the eyes.

On top of it, it’s desirable to make it customizable. You can implement different search filters, which will allow visitors to further optimize the information and get precisely what they need. Finally, tour & travel websites should integrate Google maps. Besides the obvious convenience, it will additionally help visitors discover other interesting nearby places. As a result, you might see an increase in bookings.

4. Attractive and informative content

Engaging and informative content is what separates boring websites from those people trust. Not only will it make your website more attractive and useful, but it will also improve your credibility. One of the most effective ways is to include a blog on your website. This will make your website a place where people can get various up-to-date information. Also, it will provide you with more than enough space for search engine optimization.

To spice things up, make sure to include and optimize it with high-quality images. People visit websites on screens of different sizes. So, in the words of professionals from wpfullcare.com, you have to make sure the right images are loading.

5. Clear pricing without surprizes

Another factor that can easily fend off potential customers is pricing surprises. Those interested in traveling want to know exactly how much it will cost them, right at the spot. They don’t want to assume if the displayed sum is the final one. Make it clear what the costs are, what is included, and if there are eventually some additional costs included in the packages. Additionally, it will be a considerable convenience to allow your visitors to compare different selections of their choice.

6. Simple and easy checkout

First, you will need to implement an easy, flexible, and understandable booking system. There are many convenient management systems traveling websites can integrate for better management. Second, it’s advisable to avoid overcomplex and confusing checkout options. Allow your visitors a variety of payment methods with concise and clear payment forms.

7. Don’t be shy with customer reviews

Finally, if there is one factor that potential travelers appreciate the most is being able to see and read about previous customers’ experiences. With opinions and ratings from your other customers, it’s much easier to convince your visitors that you will provide them with all they need for their upcoming travels. You should include testimonials, reviews, ratings, recommendations, and even articles from other people. In other words, everything that makes you proud of the service you provide for your previous customers. On one side, this will help you promote how trustworthy you are. On the other side, reviews are one of those features for your tour & travel websites that can improve your online ratings.

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