Available in 17 Caribbean Countries, July 27-August 12

For the first time ever in the Caribbean, the Olympic Games will be streamed on the internet live courtesy of SportsMax on sportsmaxolympics.tv. The regional sports channel will be streaming Olympic action on seven channels to Caribbean audiences in 17 Caribbean territories from July 27 to August 12, meaning that viewers on the stream will be able to watch their sport of choice from London.

The Caribbean cable giant’s live Internet stream of the London Olympics 2012 will be accessible through coupon codes distributed by SportsMax on Facebook (http://www.facebook.com/SportsMax) and through select locations of its streaming sponsors Western Union and Advantage General Insurance by Monday, July 23.

The SportsMax live stream will feature 7 channels, 5 of which are directly from venues of different Olympic sports, 1 is the Olympic News Channel – a 24 hour service with highlights and updates during each day – and the 7^th channel is IMC’s 24-hour feed which takes the best action from the Olympics and wraps it with complete analysis of what’s happening at the Games from a Caribbean perspective. This IMC 24-hour feed, which is also being provided to authorized broadcasters across the Caribbean for broadcast on free-to-air, is being led by 5-time Olympic presenter, Lance Whittaker and renown track analyst Hubert Lawrence. The stream will also offer the viewer the opportunity to replay action from the Olympics through the DVR feature on sportsmaxolympics.tv.

Tanya Lee, regional marketing manager of SportsMax, stated that “after setting a Caribbean record for the most viewed Caribbean event on the internet for Jamaica’s Boys & Girls Champs 2011, and successfully streaming Champs 2012 and the Jamaica International Invitational in May, we look forward to providing regional audiences for the first time ever with the option of watching yet another sporting event of immense global interest, especially as so many of our Caribbean athletes are positioned to medal in London.”

“Many of the Olympic events and in particular the finals are going to happen while people are at work”, highlighted Patria-Kaye Aarons, Sponsorship and Communications Manager at Western Union. “We at Western Union are really excited about offering this exclusive password to all our sending customers, whether sending abroad or across Jamaica”.

Lee further said that SportsMax’s involvement in the London Olympics 2012 also included providing the Olympic feed to the 17 venues across Jamaica for the celebrations in August for Jamaica’s 50^th. “The feed for Jamaica 50 is provided courtesy of SportsMax and on August 8, Dominica Drive will also be transformed into a mini stadium for patrons to gather and watch the women’s 200m final, the men’s 200M semi-final, the Men’s 110M hurdle semi-final & final, the Women’s 400M hurdle final on big screen.”

SportsMax, through its parent company IMC, exclusively holds the Internet and closed circuit broadcast rights for the London Olympics 2012.

The Internet coverage will be streamed live on www.sportsmaxolympics.tv, from July 27 to August 12 and is being doing in cooperation with Haivision.

ABOUT INTERNATIONAL MEDIA CONTENT LTD. (IMC)

IMC is incorporated in St. Lucia and is the 100% owner of SportsMax Limited (“SportsMax”), which is transmitted regionally to 25 territories in the Caribbean. IMC’s primary business is the acquisition of all media broadcasting rights for international, regional and local sporting events. IMC was the official host broadcaster in the Caribbean for the 2006 and 2010 FIFA World Cups.

Rights currently owned by IMC for the Caribbean include the 2014 FIFA World Cup Brazil, the 2018 FIFA World Cup Russia, the 2022 FIFA World Cup Qatar, the Barclays Premier League, UEFA Champions League, and the London Olympics 2012; international cricket consisting of West Indies overseas tours and the home series played in England, India, South Africa, Australia, New Zealand and Bangladesh; IAAF Grand Prix track & field as well as other major sporting events.

For more on IMC, Visit SportsMax on the web at www.sportsmax.tv

ABOUT SPORTSMAX

SportsMax is the Caribbean sports channel of choice, committed to providing sporting content of the highest quality to the Caribbean, delivered by a team of highly innovative, passionate and qualified professionals.

SportsMax is transmitted regionally to 25 countries through cable operators in each territory, and is sold along with Fox Soccer Plus in the MaxPak subscription package.

SportsMax, since November 2002, has broadcast exclusively the most watched sports, including The Barclays Premier League, The UEFA Champions League, international matches featuring the Reggae Boyz, Soca Warriors, Brazil and Argentina, South American & CONCACAF World Cup Qualifiers, Copa America, International cricket featuring West Indies Away Tours and The Ashes as well as all international cricket from Australia, India, New Zealand and England, the Indian Premier League, and select IAAF Grand Prix meets to name a few.