Kia America

• First Ever Sponsor for Multi-Lane Camera View
• Present the Most Valuable Player, Rookie of the Year, All-Pro Team awards
• Host Fan Event at the Riot Games Arena on January 27

Kia America and Riot Games announced today a partnership that will deeply integrate Kia across the League Championship Series competition, virtual, and in-person experiences. 

The partnership will see Kia integrated into the LCS in the following ways: 

• Kia will be the first-ever sponsor for the multi-lane camera view*
• Kia will also have digital, in-game banners in the top lane
• Kia will present the fan-favorite annual LCS MVP award, celebrating the LCS’s best-performing player. The Kia MVP Award will celebrate extraordinary achievement and a pinnacle moment for the best-performing player on their quest to be iconic. 
• Kia will present the LCS Rookie of the Year Award, celebrating the best new player and potential future star in the LCS 
• Kia will present the Kia LCS All-Pro Team, driving recognition for the best player in each position serving to motivate and inspire each and every professional  in the LCS to give their best throughout the season.
• Broadcast integration including advertisement and logo placement

“Like Kia, esports is experiencing incredible growth and this partnership with Riot Games and the League Championship Series is rooted in creating authentic and impactful engagements and interactions with players and fans,” said Russell Wager, vice president, marketing, Kia America. “As the first automotive brand in esports to partner with both the LCS as well as multiple high-profile teams, Kia is all-in on esports, and we are excited to join this vibrant and passionate community.”

“We’re excited to begin the new year on a bright note by welcoming Kia to the LCS family” said Mark Zimmerman, LCS Commissioner. “Their commitment to enriching the fan experience extends both in and out of game, and I can’t wait to celebrate with everyone in a few weeks as we kick off the season.”

*League of Legends is played on a map composed of multiple paths (lanes) all leading toward a series of objectives and the enemies nexus. As each lane can have consistent activity, we developed the multi-lane camera view where-in the viewers can see what’s happening in each lane simultaneously through different POVs.