ASICS EMEA

The legendary shoe delivers adaptive stability combined with advanced comfort to help runners move their mind. 

[May 1, 2024 – KOBE, JAPAN] – ASICS today announces the launch of the GEL-KAYANO™ 31 shoe, the latest in what has long been one of ASICS’ most popular stability running shoe series. The optimized comfort has been achieved thanks to a refurbished upper enabling the latest model of the GEL-KAYANO™ series to support runners in every step.

Succeeding the new approach for adaptive stability with premium comfort taken by ASICS in designing the shoe’s predecessor, the GEL-KAYANO™ 30 shoe, the shoe enables runners of all abilities and levels to move their minds.

Following the ASICS Design Philosophy of continuous improvements to create products that feel best for both body and mind, the shoe’s asymmetrical medial design upper has been refurbished to create a supportive fit and a more comfortable feel. The mesh upper has also been designed to provide better ventilation, ensuring the feet stay cool over longer distances and improved flexibility so that runners get maximum comfort with every stride.

Through updating the shoe’s outsole with a HYBRID ASICSGRIP™ rubber material to strengthen the shoe’s stability, the GEL-KAYANO™ 31 shoe also helps provide better traction throughout your run. This combined with PureGEL™ technology delivers improved shock absorption and even smoother transitions. 

As with its landmark predecessor, the shoe benefits from unique 4D GUIDANCE SYSTEM™ which – honed through user testing and research – works with the movement of the body to provide adaptive stability and comfort, taking every runner on an even smoother and more dynamic ride. 

Junichiro Tateishi, General Manager of Product Function Research Department, at ASICS said: “We believe the GEL-KAYANO™ 31 shoe not only provides the stability the shoe is famous for, but also delivers a truly impressive level of comfort to help runners go further. We are also proud that GEL-KAYANO™ 31 shoe continues to display its CO₂e emissions, printed on its insole as 10.6kg per pair, which shows ASICS’ ongoing commitment to transparency regarding the CO₂e emissions, so that runners can feel confident about their choices of GEL-KAYANO™ 31 shoe.

The GEL-KAYANO™ is a legendary running shoe for a reason, and we’re excited to see how fans of the series enjoy this added comfort when they try the shoe. Our hope is that it helps everyone feel comfortable, confident and uplifted.” 

The GEL-KAYANO™ 31 shoe will be available for men and women from ASICS retail, online stores and specialists running outlets globally from June 1^st, 2024, for 200 EURO. 

To find out more about the GEL-KAYANO™ 31 shoe and the latest technologies, please visit asics.com.

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