23 May 2024 – Medal-winning athletes at the Olympic and Paralympic Games Paris 2024 will stand atop podiums, the ultimate symbol of performance, inspired by the iconic works of Gustave Eiffel, thanks to a collaboration between Worldwide Olympic Partner P&G and the Paris 2024 Organising Committee.

For the athletes taking part in the Olympic and Paralympic Games, the podium itself is one of the first places they will celebrate their success. By participating in the podium manufacturing, alongside Paris 2024, P&G has reiterated its commitment to supporting athletes on a daily basis in their quest for performance and the celebration of their greatest sporting achievements.

The podiums were unveiled at the Organising Committee’s Pulse headquarters in Saint-Denis. The event was attended by Tony Estanguet, President of the Paris 2024 Organising Committee, President and GM of P&G France and Benelux Béatrice Dupuy, and French Para triathlete Alexis Hanquinquant.

Once again showcasing the creativity of Paris 2024, the podiums feature a design inspired by the famous metal arches created by Gustave Eiffel, which can be seen in the lines and curves that adorn the podium’s facade. Two colours were chosen for the podiums: grey for the surfaces, in reference to the zinc roofs of the Paris skyline, and a discreet off-white to allow full focus on the athletes and Para-athletes and the celebration of their winning performances.

“P&G serves athletes every day, supporting what matters to them on their journey to achieve their personal best. For some, this moment happens while standing atop the ultimate symbol of performance – the Olympic and Paralympic Games podiums,” said Laura Ims, Global Leader of P&G’s Olympic and Paralympic Games Partnership. “P&G’s brands also strive to deliver the best performance for the people who count on us to meet their everyday needs. That’s why P&G is proud to support the creation of the Paris 2024 podiums, made in France, celebrating the performances of medal-winning athletes with a platform that they can be proud to stand on.”

The recycled podiums for Paris 2024, which were designed and manufactured locally in France, follow a project similar to that initiated by P&G for the Olympic Games Tokyo 2020, and highlight the Worldwide Olympic Partner’s commitment to reducing plastic waste, accelerating sustainable packaging and improving recycling systems. The podiums also form part of Paris 2024’s commitment to hosting more sustainable Games that embrace the circular economy: entirely manufactured and produced in France, they are made from 100 per cent recycled plastic and include a wooden structure of sustainably sourced French poplar.

“For an athlete, stepping onto the podium is a moment of pride and emotion, and the ultimate victory: they hang a medal around your neck and, in an instant, the dream becomes a reality,” said Paris 2024 President Tony Estanguet. “You enter the Olympic history books. With P&G, a Worldwide Olympic and Paralympic Partner since 2010, we are happy to unveil the podiums for the Paris 2024 Games, the design of which aligns with our medals, which feature a part of the Eiffel Tower, and draw inspiration from the work of the great French architect Gustave Eiffel, whose lines and curves stand out as unique in the world. With these podiums, which are made in France from French wood and 100 per cent recycled plastic, we are providing the athletes with a special stage on which they will be proud to stand and wear their country’s colours before the eyes of the whole world.”

P&G has been a Worldwide Olympic Partner since 2010. In 2020, the company extended its Olympic partnership through to LA 2028. As a sponsor for more than a decade, P&G has celebrated, served and supported athletes and their families on the journey to the world’s biggest stage.