21 June 2024 – Worldwide Olympic Partner OMEGA has launched a memorable marketing campaign ahead of the Olympic Games Paris 2024, turning the host city’s most recognisable landmarks into a sporting arena for the world’s greatest athletes.

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The innovative campaign video features surreal Parisian scenes such as Olympic high jump gold medallist Gianmarco Tamberi leaping over the Arc de Triomphe, while Tokyo 2020 pole vault champion and world record-holder Mondo Duplantis is seen vaulting over the Sacré-Cœur Basilica. Major-winning golfer Céline Boutier is also shown teeing off from a moss-covered gargoyle atop the Notre-Dame cathedral, while sprinter Erriyon Knighton takes to the start line on one of the city’s famed cobbled streets.

By playing with scale to create these optical illusions that transform Paris into a sporting playground, OMEGA aims to celebrate both the inspiring abilities of the athletes and the iconic sights of the host city.

Other athletes to feature include French swimmer Léon Marchand, Jamaican sprinter Shericka Jackson, Chinese five-time Olympic table tennis champion Ma Long, French sports climbing world champion Mickaël Mawem, New Zealand’s Olympic medal-winning sailors Peter Burling and Blair Tuke, Swiss hurdler, long jumper and decathlete Simon Ehammer, two-time Paralympic fencing gold medallist Bebe Vio from Italy, and Switzerland’s Marcel Hug, a six-time Paralympic Games champion and multiple world record-holder in wheelchair racing.

Featuring an exclusive song created in partnership with the French rapper SDM, who wrote and performed his own original lyrics to the track “Born to be a Legend”, the campaign celebrates the theme of overcoming challenges and dreaming to win gold.

The new campaign also pays tribute to OMEGA’s critical role as Official Timekeeper of the Olympic and Paralympic Games, where the brand measures every event with unrivalled accuracy. Starting 92 years ago, Paris 2024 marks the 31st time the company has timed the Olympic Games since 1932, and every edition of the Paralympic Games since 1992. As Official Timekeeper, OMEGA will be recording dreams in all 329 Olympic events, across 32 sports.

The brand’s timekeeping operation for Paris 2024 will consist of state-of-the-art equipment, not only including the technology used to measure the results, but also the public scoreboards and sport-specific scoreboards that will feature in venues throughout the competition.

Some of the most sophisticated equipment includes electronic photocells, starting blocks, and starting pistols, as well as the brand new Scan’O’Vision ULTIMATE photofinish camera, which can record 40,000 images per second on the finish line of races.