A year since opening, Lamborghini Lugano celebrates its success with a birthday party: one of the star guests is the Urus SE Super SUV

Lugano, Switzerland, 5 July 2024 – Lamborghini Lugano has been looking after and welcoming customers and friends of the brand for more than 12 months, and Stephan Winkelmann, Chairman and CEO of Lamborghini, with representatives of Lamborghini Lugano Sports Cars Sales & Service AG, marked this anniversary with the company’s customers at Villa Heleneum overlooking Lake Lugano. The event was also the occasion of the Urus SE^[1]’s market launch in Switzerland.

“It is a great honor for me to celebrate the one-year anniversary of Lamborghini Lugano together with our customers at this outstanding location,” stated Stephan Winkelmann. “The last twelve months have been a great success for us, not only in Switzerland but overall. We can look back on the successful launch of the HPEV Revuelto and the recently-presented Urus SE Super SUV, the most powerful car in its segment. With these two hybrid models we have realized important objectives of the Direzione Cor Tauri. At the same time, the orders we have received show us our customers really appreciate the approach we are taking to bring luxury and performance into the future.”

Matching the new 800 CV hybrid powertrain, the Urus SE features revised aerodynamics, a fresh design, and unprecedented technological solutions. In terms of comfort, performance, efficiency, emissions and driving pleasure, it surpasses the Urus S thanks to its “two hearts”. With the combination of a combustion engine and an electric motor, it achieves sensational torque and performance values that give it a unique position in its segment and at the same time enable an 80 percent reduction in emissions.

On site, the Urus SE in Bianco Sapphirus celebrated its Swiss premiere. Lamborghini also presented its guests with the 1015 hp Revuelto, the brand’s first V12 super sports plug-in hybrid HPEV. A second Revuelto was displayed on the lake floating on a raft, showing off its full beauty with a mountain and water backdrop.

Villa Heleneum is part of the Bally Foundation and hosted the only automotive event in its history with this exquisite event. Around 100 VIP guests commemorated the anniversary of the Lugano dealership in a true Lamborghini lifestyle celebration in the villa and its park.

[1] The vehicle is not yet offered for sale and is therefore not subject to Directive 1999/94/EC. The fuel consumption and emissions data is in the type approval stage