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Kia America Continues Growth Momentum with Record−High July Sales of Electrified Lineup

2024 EV9 Kia AMERICA
  • Kia’s total year-to-date EV volume nearly doubled versus last year driven by best-ever July performance
  • Sportage and Seltos SUVs set new July records

Kia America’s positive electrification trajectory continued with record-setting July sales performances. Notably, year-to-date volume of EV models experienced a remarkable increase of 99-percent year-over-year through July, reinforcing Kia’s leadership position in the global electric vehicle market.

July sales totaled 63,580, with SUVs accounting for 76- and electrified models accounting for 18-percent, respectively, of the total. The ICE Seltos SUV (+5-percent) and the Sportage SUV (+4-percent) – available with ICE, hybrid and plug-in hybrid powertrains – each set July sales records, helping to further accelerate Kia’s sales growth.

“Kia anticipated the shifting market trends and we proactively responded by improving our range of sustainable electrified models including hybrid, plug-in hybrid and all-electric models,” said Eric Watson, vice president, sales operations, Kia America. “We’ve also seen more and more consumers gravitate to the Kia brand for our award-winning SUVs including the record-breaking Seltos and Sportage models. As we expand our electrified offerings with the first-ever hybrid Carnival MPV over the next few months, we are confident that consumer interest in the Kia brand will continue to strengthen.”        

In addition to the monthly sales performance, Kia America announced several initiatives, including:

  • Kia America was named among TIME magazine’s “World’s Most Sustainable Companies of 2024.” Companies were measured on external sustainability ratings. Key criteria included adherence to the UN Global Compact, alignment with the Science Based Targets initiative, inclusion in the S&P Global Sustainability Yearbook, participation in the UNFCCC Race to Zero, and MSCI ESG & SRI evaluations. 
  • Kia America donated $250,000 to the American Red Cross to support emergency disaster relief and recovery efforts in response to the devastating impact of Hurricane Beryl in the U.S. 
  • Model year 2025 pricing for three of Kia’s most popular models including the Sportage and Sorento SUVs, and the Soul urban runabout were announced.
MONTH OF JULYYEAR TO DATE
 Model20242023Model2023
 EV91,815011,4860
 EV61,5471,93712,48810,265
 Rio12,3581,91716,554
 Forte10,44811,00480,92173,065
 K54,7136,21517,52037,112
 Stinger046405,018
 Soul3,4285,12331,89339,870
 Niro2,6743,11220,77622,437
 Seltos5,4815,25138,26737,674
 Sportage12,62811,85392,48183,742
 Sorento7,2068,56953,86951,376
 Telluride9,0829,75962,78265,043
 Carnival4,5575,28525,64023,107
 Total63,58070,930450,040465,263

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