Axalta to make its debut at Automechanika Birmingham 2025
Messe Frankfurt Exhibition GmbH
Axalta, a leading global coatings company, will be making its debut at Automechanika Birmingham, set to take place from 3rd to 5th June 2025, as it continues its growth trajectory throughout the automotive coatings industry and raises awareness to the opportunities and challenges faced by the sector.
The company continues to focus on developing new technologies and strategies to support its customers and remain at the forefront of the industry, providing solutions to meet its evolving needs.
Jason Hopkins, country director for Axalta, said: “The automotive coatings industry is currently navigating several challenges, including the impact of the cost-of-living crisis and unprecedented rises in energy and utility prices.
“These pressures have heightened the focus on reducing operational costs, with energy-efficient products and services taking centre stage. Axalta is responding to these challenges by developing coatings that enhance energy savings and reduce key-to-key times, helping bodyshops remain productive and cost-effective.”
Over recent years, Axalta has significantly evolved its business operations in the UK and Ireland, focusing on adding value through strategic acquisitions and expanded services.
The integration of U-POL has bolstered Axalta’s position, allowing the company to offer a comprehensive range of market-leading paint products alongside U-POL’s high-quality repair solutions.
With a dedicated team of over 45 professionals in technical, sales and commercial roles, Axalta is poised to deliver exceptional support to both distributors and end-users.
The company’s state-of-the-art training facility in Welwyn Garden City and its advanced manufacturing and technical development labs at U-POL’s head office in Wellingborough exemplify its commitment to superior service and innovation.
Axalta’s latest coatings are designed to deliver notable energy savings through advancements in application techniques and drying processes.
The focus on efficiency extends across its product range, from Axalta’s own offerings to U-POL products, all crafted to meet the demands of modern bodyshops while providing demonstrable cost savings.
Axalta is leveraging cutting-edge technology to improve product performance and sustainability. Recent innovations include the IRUS Mix machine, a fully automated paint mixing system that enhances mix efficiency, speed and colour accuracy.
This technology represents a significant advancement in the refinish market, setting new standards for automation and precision.
As Axalta prepares for its first appearance at Automechanika Birmingham, the company aims to demonstrate its unified vision with U-POL, with visitors to its stand expected to see groundbreaking products and technologies that highlight the company’s commitment to helping customers achieve their commercial goals and drive profitable growth.
“We’re looking forward to be making our debut at Automechanika Birmingham, the year’s biggest refinish show for the UK,” said Hopkins. “This event is a pivotal platform for us to showcase how Axalta, in partnership with U-POL, can support the industry with innovative solutions that drive efficiency and sustainability. We look forward to engaging with attendees and demonstrating how our advancements can benefit their operations.”
Alex Jones, Marketing Director of Messe Frankfurt, organisers of Automechanika Birmingham, said: “We are absolutely thrilled that Axalta has joined us on the journey towards Automechanika Birmingham 2025. This is the first time they have ever exhibited at the UK based Automechanika and as a team, their involvement is reassurance that we’re absolutely on the right track in delivering the practical, theoretical and social elements to the collision repair community that they really need to not just survive but thrive.
“We’re absolutely dedicated to making this the best event it can be for the community and the fact Axalta have joined the lineup of other big brands who are also coming on-board is a hugely positive thing for UK bodyshop and collision repair teams.”
For more information about Automechanika Birmingham 2025, please visit here.
