adidas Originals and Bad Bunny continue their long-standing partnership by introducing their latest release: the Gazelle Indoor. This style reinterprets the classic Gazelle by embodying the concept of ‘The right thing in the wrong place’ as an expression of styling with freedom.

The concept of ‘The right thing in the wrong place’ is based on the idea that certain design details, which would normally be considered out of place, can become meaningful and standout elements when creatively reinterpreted. Every detail counts. This idea is reflected throughout the design of the shoe and is a key theme of the campaign, creating an innovative version of the iconic silhouette.

The design of the Gazelle Indoor combines the classic double tongue with disruptive decisions, such as a Flipped T toe and an exterior size label on the heel. These initially surprising elements blend seamlessly into the overall product, defying expectations and redefining convention.

Celebrating his name, Benito Martinez Ocasio, and drawing inspiration from Benito’s bold irreverence and boundary-breaking artistry, this drop captures his essence as a global artist and creator. Sign-ups for the shoe will be available on the CONFIRMED and adidas flagship app starting September 16th and the shoe will be available in-store, on adidas.com/badbunny and in the adidas flagship store starting September 21st. It is priced at $140 USD for adults.

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About adidas Originals: 

Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.

About Bad Bunny

Bad Bunny, born Benito Antonio Martínez Ocasio, is a multi-platinum recording artist and 3x GRAMMY winner whose ability to break international barriers and dismantle cultural norms has made him a global culture and entertainment icon. The genre-defying star, Spotify’s most-listened to artist globally for three consecutive years (2020-22), holds the all-time touring record grossing $435M in a calendar year, with over 2.4 million tickets sold across 81 shows in 2022. His artistic excellence has been recognized with historic feats, including the first GRAMMY Awards nomination for Album of the Year, for a Spanish-language production, “Un Verano Sin Ti.” The globally acclaimed album is also Spotify’s most-streamed album globally, accumulating over 4.5 billion plays. 

In 2023, his album “nadie sabe lo que va a pasar mañana” debuted at No. 1 on the Billboard 200, marking his third consecutive production to achieve this milestone. Notably, Bad Bunny initially broke the ceiling by becoming the first artist to attain a No. 1 debut on this prestigious list with a Spanish-language album. Elevating his legacy as a trailblazer, Bad Bunny became the first-ever Spanish-language act to headline Coachella. The artist also made an appearance on mainstream television pulling a double duty as host and musical guest of Saturday Night Live. His participation was recognized as a major achievement for Latinos and the normalization of Spanish on one of the longest-running shows in American pop culture.