The Anything Group and SiteMinder Announce Strategic Reseller Partnership

TAG, the well-known full-service marketing and technology agency, launches an epic collaboration
with SiteMinder revolutionizing the hospitality market with streamlined operations,
happier guests, and increased profitability.

[Nevada, USA – October 16th] The Anything Group (TAG), the multiple award-winning full-service
marketing and technology agency, is thrilled to announce it has become an authorized reseller of
SiteMinder, the only software platform that unlocks the full revenue potential of hotels. This
collaboration marks a significant milestone in the hospitality industry, combining The Anything
Group’s expertise in the marketing and hospitality world with SiteMinder’s platform purpose-built to
drive more revenue through distribution, real-time insights, and direct booking systems.

SiteMinder’s platform is today used by more than 44,000 hotels globally to power more than 120
million reservations worth over US$50 billion in revenue each year. As a result of the partnership,The
Anything Group’s new distribution solution TIL TAS is now powered by SiteMinder’s world’s #1
channel manager. Through this new offering, hoteliers can benefit from superior connectivity and
increased online visibility with over 450+ distribution channels, and operational efficiency and
profitability.

“We are excited to work with SiteMinder and integrate their exceptional technology into our offerings.
This partnership represents our commitment to providing cutting-edge solutions that drive real results
for our clients in the hospitality industry. At TAG we are very proud of our continued growth as a
software developer.” , stated Rich T uckwell-Skuda, Ceo & Founder at TAG.

This partnership underscores The Anything Group’s dedication to innovation and excellence,
positioning both companies at the forefront of industry advancements. The agreement takes
immediate effect and applies in all markets where both technology companies operate, including
North America and Latin America.

Check TAG’s social media accounts to stay updated on upcoming information!

ABOUT
The Anything Group (TAG) is a full-service performance, marketing, branding, technology, website
development, and reputation agency, with a full in-house production and filming studio. TAG
performs Emotive Engagement and Connection Marketing services across the hospitality, luxury
brands and products, fashion, retail, and streamed media worlds.

SiteMinder:
SiteMinder Limited (ASX: SDR) is the name behind SiteMinder, the only software platform that
unlocks the full revenue potential of hotels. The global company is headquartered in Sydney with
offices in Bangalore, Bangkok, Barcelona, Berlin, Dallas, Galway, London and Manila. Through its
technology and the largest partner ecosystem in the global hotel industry, SiteMinder generates more
than 115 million reservations worth over US$45 billion in revenue for its hotel customers each year.