BOSTON) November 8, 2024 – Today, Reebok, the iconic and irreverent sports culture brand, announced for the second time in 2024 a collaboration with Japanese fashion label Needles. The resulting Needles x Reebok special edition Instapump Fury combines Needles’ unique blend of Americana and Japanese elements with Reebok’s celebrated laceless, split sole, carbon plated runner from ‘94. The Needles x Reebok Instapump Fury 94 ($220 MSRP) will be available November 14 exclusively with Needles & Japan before its wider global release from Reebok.com and select retailers on November 21.

Needles, under the creative direction of Nepenthes founder Keizo Shimizu, has made significant impacts in the fashion world by reconstructing and reimagining classic pieces. Known for its signature butterfly emblem and deconstructed designs, Needles has aimed to redefine footwear through past collaborations with Reebok—most notably reintroducing the cult-favorite Beatnik slide in both 2018, 2023, and again in 2024.

“We’re eager to enter the next chapter of our collaboration with Reebok, which has now spanned over five years,” said Keizo Shimizu, Founder and Designer of Needles. “From our initial three-way collaboration with BEAMS to now, we’ve consistently reignited excitement in the industry with our fresh takes on classic styles.”

The Fall 2024 Needles x Reebok Instapump Fury arrives in black and canvas colorway options, offering a nod to past collaborations that featured the same hues. Both styles feature Needles’ signature butterfly detail embroidered on the toe box and a unique patent leather Pump bladder alongside a leather toe and tongue, with pairs shipping in limited-edition collaborative packaging.

“This iteration of the Instapump Fury 94 reflects our dedication to reimagining these classics while showcasing the juxtaposition of American and Japanese shapes and fabrics. The athletic essence of these shoes adds a distinct touch to fashion, making this partnership not just about style, but about offering a new way to experience footwear,” continued Shimizu.

Product content and campaign photography can be found HERE.

The Needles x Reebok Instapump Fury 94 ($220 MSRP) will be available November 14exclusively with Needles & Japan before its wider global release from Reebok.com and select retailers on November 21.

About Needles:
Needles was conceived in 1995 and was one of the first brands under the Nepenthesumbrella. Inspired by his love for American-made products and films, designer Keizo Shimizu explores the juxtapositions of American and Japanese shapes and fabrics. In 2010, Rebuild by Needles was launched, creating one-of-a-kind garments from vintage pieces. All Needles garments are produced in Japan.

About Reebok
Reebok is an iconic and irreverent sports culture brand with a rich and storied fitness heritage dating back to 1895. Founded on athletic footwear​ that changed the direction of sport, Reebok continues to introduce innovations that propel the industry forward. Today, Reebok sits at the intersection of active, lifestyle and sport, offering high quality and modern styles that are adaptable for every occasion. The brand strives to deliver every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. Reebok currently operates in 80 countries with approximately 400 freestanding stores around the world.

For more information, visit Reebok.com or, for the latest news at News.Reebok.com.

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