15 November 2024, London. TheNewsMarket, the global content strategy, creation and distribution agency, has today unveiled a breakthrough new AI service that’s set to revolutionise media research and PR content management – the AI Research Assistant. 

One of the biggest challenges for time-pressed journalists is to quickly find verified and trusted information required to produce their stories. The AI Research Assistant has been developed to instantly upgrade online newsroom and content archive search functions, transforming the way that journalists engage with brand content.

Easily integrated into any online newsroom, when asked any question the tool responds immediately, searching every single article, press release and product spec in the newsroom. Within seconds, it produces a succinct story summary and provides sources and related content.

Unlike generative AI, the search is confined to the newsroom, meaning the responses are 100% accurate, verified and up to date. 

The new technology tracks queries asked by end-users, providing valuable data-driven insights into the information journalists are seeking which can be used to guide future PR campaigns. Brands can also see which information journalists have searched for which yielded zero results, This helps to identify what information is missing and to build on existing content plans. 

In addition, the AI Research Assistant is available 24/7. 365 days a year and in all time-zones, which means journalists on a tight deadline don’t need to wait for office hours or an email response to source the information they need. 

More information about AI Research Assistant can be found at thenewsmarket.agency/AIReserchAssistant

About TheNewsMarket  

TheNewsMarket is owned by DMA Media, Europe’s largest independent news services company. With more than 20 years’ experience working with major brands and organisations, TheNewsMarket develops and launches advanced online newsrooms, and creates content for the likes of PwC, Lamborghini, Toyota and Masdar. 

TheNewsMarket.com is the most sophisticated news content hub on the market, distributing content to a global network of media outlets across 190 countries.

To find out more, contact Delano Pansi, our Director of Media Solutions on +44 (0) 7795 363 500 or email [email protected]