(BOSTON) November 19, 2024 – Today, Reebok, the iconic and irreverent sports culture brand, partnered with renowned streetwear label OBEY to debut a new collection. This collaboration brings together two heritage brands known for challenging the status quo, delivering a range of footwear and apparel with an updated perspective on both classic and modern sports silhouettes. The OBEY x Reebok collection is available globally from Reebok.com and select retailers beginning December 4 at 10 AM EST.

OBEY is a streetwear brand founded by artist and activist Shepard Fairey in 2001, evolving from his “Obey Giant” art campaign in the late 1980s. Known for bold graphics and political messaging, OBEY blends street fashion with social commentary, drawing inspiration from Fairey’s activism and art background. OBEY’s focus on self-expression and community aligns with Reebok’s values, creating an organic collaboration that extends both brands’ influence beyond fashion.

“Artistically, Reebok’s classic silhouettes provide an ideal canvas for OBEY’s design perspective and graphic language”, commented Steve Ternosky, CEO of OBEY. “The end result is a true collaborative effort. Bringing the strengths and perspectives of both brands to build something new. We looked to take a thoughtful approach in updating timeless styles in a way that feels relevant and honors the legacy and deep cultural impact of our brands. We’re about variety and experience, encouraging individuals to reflect on their surroundings and question their purpose – the medium is the message.’”

The collection fuses iconic Reebok styles with OBEY’s bold design aesthetic, resulting in an offering that’s both a nod to the past and an exciting step forward. The shared ethos of challenging conventions and embracing rebellious creativity is integrated into every piece, offering streetwear enthusiasts considerate designs that merge fashion with function, including:

• OBEY x Reebok BB4500 ($110): A burgundy, premium leather execution of a classic Reebok basketball model, featuring suede accents, speed hook eyelets, a premium leather lining, and OBEY x Reebok details like a custom sock liner and hangtag.
• OBEY x Reebok Club C 85 ($100): A dark green, premium leather iteration of Reebok’s iconic tennis shoe, built with metal lace eyelets, black laces, and OBEY’s window box logo.
• OBEY x Reebok Premier Road Plus VI ($120): A unique take on Reebok’s nostalgic retro runner featuring a mesh textile base with suede overlays, rubber toe cap, speed lacing, and homegrown comfort and cushioning via the silhouette’s DMXRide® technology.

The OBEY x Reebok footwear collection is accompanied by a robust capsule of matching apparel pieces including an OBEY x Reebok Vector Jacket ($95), OBEY x Reebok Nylon Pant($90), OBEY x Reebok Graphic Tee ($50), OBEY x Reebok Zip Hoodie ($120), OBEY x Reebok Soccer Jersey ($70), and OBEY x Reebok Carpenter Short ($80).

The OBEY x Reebok footwear and apparel collection is available globally from Reebok.comand select retailers beginning December 4, 2024, 10 AM EST.