By Jorn Madslien BBC News

Nobody talks about “resilience” when all is well.

The ability to bounce back, stronger than ever, after having been knocked for six, is what is required now, both by the global economy, by governments and by companies.

As such, resilience could perhaps be defined as a mixture of determination, ability and hope that everything will be all right in the end.

“Resilient” is one of the two buzzwords at the World Economic Forum’s annual meeting this week.

The other buzzword is “dynamism”.

The global business leaders and politicians who are gathering in Davos in Switzerland this week appear to see the term as synonymous with forceful and energetic behaviour, whether by individuals such as themselves, or by companies, governments or international institutions.

And so the show begins.

Delegates who attend Davos week – at times described as a fat cat indulgence, at times derided as a conspiracy aimed at further enriching the wealthy while squeezing the weak and the poor, at times merely dismissed as irrelevant – feel they have a vital job to do; develop “resilient dynamism” on a global scale.

Worthy subjects

Normally, visitors to this ski resort seek nothing more dynamic than pumping knee-deep powder snow or perhaps enjoying a knees-up in one of Davos’s nightclubs.

This week’s crowd is different.

What gets them pumped up is the prospect of spending their days considering topics such as youth unemployment, global warming or the pitfalls of fiscal stimulus versus the drawbacks of austerity at a time of mounting deficits and widespread economic strife.

The evenings this week will be dressed up as parties, complete with cocktails and canapes, though again the conversations are steered towards the worthy.

The talk at the dinner parties in Davos is about how companies can best prepare for the growing volume of information, or how the global health context is in flux.

There are receptions celebrating the “critical role women play” in shaping and advancing the global economy, or the rapid expansion and increasing importance of online education.

Light-hearted entertainment for this audience consists of sessions about how failure amongst artists can enhance creativity and thus be seen as an opportunity, or a guided tour of art that translates scientific imagery into large-scale works.

Movers and shakers

Consider the guest list – for they are all guests, invited by the forum – and it will soon become apparent why this crowd stands out.

Russian Prime Minister Dmitry Medvedev is scheduled to open the forum on Tuesday, to be followed by UK Prime Minister David Cameron, German Chancellor Angela Merkel and Italian Prime Minister Mario Monti.

Global figures include United Nations Secretary General Ban Ki-moon, World Bank president Jim Yong Kim and the International Monetary Fund’s managing director, Christine Lagarde.

The guest list includes 50 presidents and prime ministers, a small army of royals, more than 1,000 chairmen and chief executives of some of the world’s largest companies and an assorted sprinkling of leading figures from academia, the arts, the media and from showbiz.

Clearly, this is more than merely a gathering of the chattering classes. These are movers and shakers, and they have plenty to get on with.

Resilient world

The need to stabilise the shaky world economy is perhaps the biggest challenge facing the leaders in Davos.

There will be much talk about how the eurozone crisis can be solved, what the next step should be in the US where a debt ceiling still casts a dark shadow over optimism, and about how income inequality has become a problem for all – rather than merely an advantage for haves over have-nots.

Experts will be here to tell the leaders why it matters. They will tell them that more infants die during recessions than during economic booms, and that girls are more affected than boys.

The shortcomings of modern medicine will be highlighted. Again, there will be experts on hand to tell the leaders about rising resistance to antibiotics, about the way a hyperconnected world can quickly spread pandemics, or about concerns about how it is foolhardy to be complacent in a world where genetic mutation often outpaces human innovation.

Global security will be high on the agenda too, its importance – to both companies and governments, citizens and employees alike – highlighted by the Algerian hostage situation and the subsequent shoot-out that in the end cost so many lives.

But do not expect a definite outcome from all these formal talks, such as a declaration or a signed resolution.

That is not the aim here.

The declared aim of Davos is rather to share ideas, to inspire change, to give the leaders the ammunition they will need once they leave this secluded alpine valley and return to the real world, ready to change things, bit by bit, until hopefully, one day, the world has become a better place.

And if it never does become any better, then at least its leaders, its institutions, its companies and its nations, should be able to deal with the challenges that are thrown at them in a dynamic fashion.

The hope and the warning therein are thus: let the world become resilient, for it is going to need it.

For more on this story go to:

http://www.bbc.co.uk/news/business-21086431

A beginners’ guide to Davos

So you have received the much sought-after invitation to attend the World Economic Forum’s annual meeting in Davos. But what should you look out for?

The gear

For starters, pack the right kind of clothes. Davos is high up in the Swiss mountains, above 1,500 metres.

In January that means it is cold and bitterly cold at night time. Temperatures can drop to minus 20 Celsius and less. You need some serious winter gear, and good boots to trudge through the snow and ice.

Some people swap their mountain boots for fancy shoes at the entrance, but most people don’t bother with carrying the extra luggage.

Your wardrobe should strike the right balance between keeping warm and what’s loosely termed “business casual”. Ties are out. Wear a suit if you must, but you won’t look out of place wearing casual trousers and a jacket or sweater.

There’s one exception: If you are the founder of a sophisticated tech firm. Especially if the company starts with the letter G and is big in the web search sector. If that’s the case, you can wear anything from trainers to an old jumper – although even the world’s new billionaires have started to dress up. When Facebook founder Mark Zuckerberg attended Davos a couple of years ago, he decided to drop the Harvard dorm room look and sported a tie – even though nobody else was.

The agenda

The biggest problem for a newcomer is to avoid being overwhelmed.

More than 280 official sessions have been crammed into five days, and then there is the lure of dozens of private parties and networking events every day.

Stock up on sleep ahead of Davos, and work out which sessions you really want to go to.

Then reserve a place at your key sessions early. Some events are full within 15 minutes after booking starts. Until a couple of years ago, sessions were released for booking in two stages, and the reservation system did not open until Wednesday morning.

Now you can start reserving your place from Tuesday lunchtime (Swiss time), and once again there’s an app for that – for a whole gamut of devices: iPhone, iPad, Android, Blackberry and Windows Phone 7.

Make sure you attend a few of the more off-beat sessions, for example on “Sugar Loaves and Soda Cans” on repurposing materials, “Smart Girls” on how empowering women and girls can aid development, “Break a Leg!” on how failure can be a catalyst for creativity.

Davos is special because it offers you the serendipity of broadening your horizon in unexpected directions.

Striding with a purpose

Some people come to Davos and don’t attend a single session. Instead they have back-to-back meetings with up to 70 business partners or politicians, because only here can they find them all in one place.

But that’s the exception, and applies exclusively to the highest-powered business leaders.

Don’t be intimidated when everybody seems to be striding through the conference centre full of purpose.

“They look as if they do know what they are doing, but they don’t,” was the advice of Lord Digby Jones, once a Davos regular.

Even Davos regulars can get lost at times. Two years ago, the main entrance was moved to the rear of the building, and extensive rebuilding work at the Davos conference centre forced many a Davos man and woman off their well-trodden paths. On the upside, the rebuilding has brought more Davos sessions into the conference centre, which means less time spent traveling between venues.

By the way: if you move between buildings, say the Congress Centre and the Belvedere hotel (where most parties are held), always allow for some extra time to get through security.

And in the controlled chaos that is Davos, especially within the labyrinthine Congress Centre, there is no shame in letting yourself drift like flotsam to soak up the atmosphere.

Schmoozing

If you do that, you are most likely to have your best “Davos moments”.

Strike up a conversation with people you’ve never met before. Nearly everybody in the Congress Centre is either interesting or potentially highly useful.

There are no public relations managers and no personal assistants. Just you and about 2,500 of the most powerful people in the world.

It is here that social entrepreneurs, young executives and technology pioneers make the contacts that can change their lives and the fate of their companies.

Whether you call it networking or schmoozing, the rules are simple: Talk, listen, learn; be open to surprises and be prepared to surprise others.

Which leads us to the most important item on your pack list: Don’t forget your business cards – make sure you bring plenty of them.

For more on this story go to:

http://www.bbc.co.uk/news/business-21048131