By ReviewPro/PanaCarib

ReviewPro, the online reputation and social media management market leader for the hospitality industry, announced today that it has entered a partnership agreement with TripAdvisor, the world’s largest travel site. This agreement means that ReviewPro becomes a certified partner of TripAdvisor, allowing the company to gain official access to traveller reviews, ratings and Popularity Index rankings of properties from around the world.

This collaboration gives ReviewPro clients the ability to monitor TripAdvisor reviews in more than 20 languages. ReviewPro, an international leader in online reputation management analytics, allows both independent hotels and large chains to track and compare their online guest satisfaction performance on TripAdvisor alongside user generated content from hundreds of other online travel agencies and social media platforms.

According to RJ Friedlander, CEO of ReviewPro, “Given the role TripAdvisor has played in changing the consumer travel planning process, we are excited to enter into a partnership with TripAdvisor. This partnership will provide hotel managers and executives, as well as hotel management companies, with unparalleled analytics for understanding what their customers are saying on TripAdvisor and to leverage our easy to use, but powerful tools to increase guest satisfaction”.

“There is a direct relationship between the rankings of our hotels on TripAdvisor and our financial performance,” said Adele Gutman, Vice President Sales, Marketing & Revenue at the Library Hotel Collection, whose hotels occupy 4 of the top 10 positions on TripAdvisor in New York City. “ReviewPro’s analysis and customer intelligence is helpful to continually improve our service, operations and product. The tool makes it easy to track and analyze feedback from our guests that speak a multitude of languages and share their experiences on TripAdvisor and other social media sites.”

About TripAdvisor

TripAdvisor is the world’s largest travel site*, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor branded sites make up the largest travel community in the world, with more than 200 million unique monthly visitors**, and over 100 million reviews and opinions. The sites operate in 30 countries worldwide, including China under daodao.com. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors.

*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, January 2013

**Source: Google Analytics, worldwide data, March 2013

©2013 TripAdvisor, Inc. All rights reserved.

SOURCE TripAdvisor

About ReviewPro/PanaCarib

ReviewPro is the leading international provider of online reputation and social media management solutions to the hotel industry, aggregating hundreds of millions of social media mentions, in over 35 languages, from hundreds of the most relevant Online Travel Agencies (OTAs), review websites and social media platforms. One of Wired Magazine’s hottest startups of 2012, and winner of PhoCusWright’s Travel Innovation Summit as the emerging technology most likely to change the industry, ReviewPro provides the analysis, customer intelligence, competitive benchmarking and automated reporting needed to help hoteliers more effectively manage across their organizations. Thousands of hotels in more than 80 countries rely on ReviewPro to better understand and improve guest satisfaction and to profit from the social web. Clients include the citizenM Hotels, Library Hotel Collection, Concorde Hotels & Resorts, Corinthia Hotels, 1895 Historic Hotels Group, Louvre Hotels Group, Meliá Hotels International, Millennium Hotels & Resorts, and Swiss-Belhotel International. Visit www.reviewpro.com/panacarib/   for more information.