From Go Jamaica

BRIDGETOWN, Barbados, CMC – The executive director of the New York based Avant-Guide Institute (AGI), Daniel Levine, is to advise Caribbean tourism players on how to deliver more perfect visitor experiences as he delivers the keynote address at the State of the Industry Conference (SOTIC) which takes place in Martinique in October.

The conference, organised by the Barbados-based Caribbean Tourism Organization (CTO) in conjunction with the Martinique Tourism Bureau, will be held from October 15-18 and is expected to be attended by various tourism stakeholders.

It will be preceded by a series of business meetings, including the meetings of the board of directors and the Council of Ministers and Commissioners of Tourism.

The CTO said that Levine, described as an international trends consultant, will speak on the topic, “Delivering More Perfect Visitor Experiences – How to turn Authenticity into Greater Visitor Numbers”.

“We are pleased that Daniel Levine is bringing his considerable experience and award-winning ‘trend spotting’ expertise to the State of the Industry Conference, where he will deliver a targeted and meaningful keynote message to conference delegates about providing more perfect visitor experiences,” said Sylma Brown, the director of CTO-USA Inc., the CTO’s New York-based office.

SOTIC is the Caribbean’s leading tourism conference, bringing together decision-makers from the public and private sectors, academics, travel professionals and journalists from the region and around the world.

At this year’s event, themed, “Perfecting the Experience; Delivering Authenticity,” delegates will explore a range of elements that are critical to the development and success of the sector in the region. These include training and education, service quality, standards, visitor satisfaction, and community involvement.

Brown said that the conference should be particularly appealing to a cross section of the Caribbean tourism industry “because experts will focus on how we utilize the latest technology with the attributes that make the Caribbean unique.

“Every participant will leave with ground-breaking ideas that will give the region a competitive edge because the authenticity of the Caribbean cannot be replicated.

“The media will leave with new story angles; the service providers will better understand from best practices the importance of overall excellent customer service; and the destinations will be exposed to the latest trends in technology that can keep their visitors connected and informed while in the region,” she added.

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