Do you want more customers but aren’t sure how to get them? One of the best ways to get new customers and clients involves video marketing. Businesses that use video marketing see a substantially better return on investment and grow their sales much faster than those that don’t use video – it has been proven time and again.

Video content is 10 times more likely to be seen than any other type of content and is growing in popularity every day, so if you are not using it in your own marketing strategy, then you are missing out.

Videos are an exciting way to give prospects more information about your business and get them to convert. This can add a lot of value to your marketing campaigns, however, some members of the audience may find it hard to follow a video if they aren’t used to watching them. This guide will explain the best ways to market your business on video and ensure that you are getting the most from this new marketing method.

1. Understand Who Your Audience Is.

Before you can market your business on video, you need to understand who your audience is. You can do this by creating personas that represent your ideal customer. This will help you create content that resonates with them and allows you to connect more effectively with these individuals as they watch your videos.

The more you know about them and what they want, the easier it will be for you to create the right content. This is especially true with video marketing because people need a reason to watch something that is often longer than just a few minutes.

You need to know what your audience wants and how they want it delivered. This will help you create content that is relevant to them, which in turn will make them more likely to share it with their friends.

Photo credits: veed.io

2. Come Up With a Script.

Once you have a good idea of what you want to say and how you want to say it, it’s time to come up with a script. This can be difficult, especially if this is your first time creating a video and/or if you are not an expert on the topic. However, if you put enough thought into what kind of content would resonate with your audience and write down all the ideas that come to mind, then it should be easier for you to put together a coherent script.

The key here is to keep it simple. Don’t try to cram too much information into your video; instead, focus on one or two main points that you want to make. This will help you keep track of what you want to say, and it will also allow you to easily skip over any unnecessary information.

If this is your first video, then consider using some of these tips:

-As mentioned above, keep it short. 1-2 minutes is ideal.

-Make sure that your video has a clear structure, with a beginning (why), middle (how), and end (results). You should also consider including an introduction and conclusion to help viewers understand what they’re about to watch.

-Use high-quality images, graphics, audio, and video footage throughout the video.

-Make sure that you have a solid introduction and conclusion. This will help your viewers understand what they are about to watch, as well as what the video is trying to say.

-Keep the video short (1-2 minutes) and sweet.

3. Choose the Right Location.

The location of your video doesn’t have to be fancy or expensive. It just needs to look professional and well-lit. In general, you want a background that is visually appealing, but not distracting from the content of your video.

Here are some suggestions:

-Go outside (if possible). This will give you a more natural look and feel, which is more appealing to viewers.

-Use a solid-colored wall, poster board, or other large objects as your background. You can paint it yourself or simply hang up some artwork that matches the color scheme of your brand.

– Use Natural Lighting. If you’re outside and there is plenty of sunlight, use it to your advantage!

– Use a white sheet or large piece of paper as your background. This will allow you to create different shapes and silhouettes for your video.

– Get creative! Think about what you have available in your home or office that can be used as a background.

4. Edit Your Video.

After you’ve captured all of your footage, it’s time to edit. This is where you will cut out any unnecessary parts, remove any mistakes or “ums” from your speech, and add music. You can use VEED an online video editor tool to help you create a better-quality video that will capture the attention of the viewers.

With this online video tool, you can:

• Crop and cut videos, loop, rotate and trim videos for super easy-to-use timelines.
• Resize your videos with a single click that can reach multiple audiences in a short period of time. This software has “ready-made” sizes for your content – may it be for Instagram, Facebook, Twitter, LinkedIn, and more.
• Add audio to your videos, music visualizers, effects, and more! You can absolutely create engaging videos with unique and creative elements that will surely capture your audience’s attention.
• Remove background noise from your video. It has an easy-to-use interface that with a single click, you can produce crystal-clear audio without any unwanted distractions and noise.
• Automatically or manually add subtitles and captions, translate subtitles, create video transcript, and even use it as a teleprompter.
• Use it as a meme generator to capture clips of trending videos or even make your original memes right from your own videos. This is a great tool for those who want to make their video more fun and entertaining – your content could be the next trending video meme online!
• Add music to your videos to make them more impacting, and less boring. If you are not sure what kind of music suits the content of your video, then no reason to worry as you can also get help from a list of stock audio and music in this software where you have a lot of options to choose from and you can definitely get the right music for your video.

5. Prepare the Right Equipment.

The right equipment will help you make a professional-looking video. Here are some things to consider:

• Use a tripod to keep your camera steady when recording. You can purchase one at most electronics stores or online for just a few dollars.
• Use good lighting! Natural sunlight is best, but if it’s not available, try using lamps with daylight bulbs instead of regular incandescent bulbs.
• Use at least one camera and some sort of microphone. A DSLR is an excellent choice for beginners because it has interchangeable lenses and shoots in full 1080p HD, but any camera (including your phone) can work if you know how to use it well.

• Other equipment you need to prepare is lighting equipment (if needed) and extension cords (for outdoor use).
• You can purchase an extension cord at most hardware stores for a few dollars.

6. Prepare Your Talent for the Shoot.

Preparing your talent for the shoot is extremely important. You want to make sure that they are comfortable and confident with the camera before filming. If you’re filming for a client, try to get as much information about them as possible beforehand (i.e., their personality, interests, and hobbies). This will help you create an engaging video that portrays their brand in a positive light.

When you meet with your talent, make sure that they are comfortable with the camera and feel like they can express themselves freely. Also, make sure that their wardrobe is appropriate for filming.

You should also make sure that they are well-fed and hydrated. You don’t want your talent to be distracted by a growling stomach or a headache!

You should also make sure that you are prepared for every situation. Accidents happen, so make sure that you have an emergency kit and a backup plan for any unexpected problems. If you’re filming outdoors, try to do it on a clear day with plenty of sunlight so that your shots look clean and bright.

Final Takeaways:

Producing your own marketing videos is becoming a must-have for many businesses, both large and small. The simple fact of the matter is that they deliver some benefits that graphics and text simply can’t match — things like high levels of engagement, an opportunity to establish an emotional connection with your audience, and a way to differentiate yourself in the highly-competitive world of modern business. So if you’re thinking about working on your first marketing video project, or have already started work on one but are having trouble getting to grips with things, read on!

So the next time you think about creating a marketing video for your business, take some of these pointers into consideration. If you aim to create a video that is memorable and compelling, it will go a long way in helping you attract new customers to your business or cause.