One of iNews Cayman’s readers sent these pictures to us last Wednesday (13) of a hot air balloon soaring 100ft into the air.

I can’t remember seeing a hot air balloon here before so it really got my attention.

It was all part of an advertising campaign by one of Cayman’s telecommunications providers, Digicel, who released their new marketing strategy.

With the name “Be Extraordinary” Digicel said they were identifying with all the extraordinary cultures from all over the world.

It must have been a wonderful view up there in that balloon where one can look down on all of Cayman’s extraordinary cultures. I can only imagine as no one called me from Digicel to offer me a ride.