Cayman’s business community will have the unique opportunity to meet world-renowned motivational speaker, bestselling author and behavioural expert Joachim de Posada when he visits Books & Books, Camana Bay for the Cayman Islands launch of his new book, Keep Your Eye on The Marshmallow: Gain Focus and Resilience—And Come Out Ahead, on Thursday, September 5, at 7pm.

Part of the Books & Books International Visiting Author Series, this free event will include an author presentation, group discussion and book signing.

About the Book

After facing many hardships and challenges, former chauffeur Arthur has come out on top, happily married and at the pinnacle of his career. But Arthur has always had a dream of starting his own business. In the face of a difficult economy and his own fears of success, Arthur begins to flounder in his new endeavour and forgets all of the principles his former boss, billionaire Jonathan Patient, taught him. Instead of delaying gratification, Arthur begins to eat his marshmallows again.

Based on the landmark Stanford University study, the marshmallow theory details the results of an experiment where children were left alone with a marshmallow and told that if they didn’t eat it they would receive an additional marshmallow in fifteen minutes. Years later, researchers discovered that the children who had chosen to wait grew up to become more successful adults than the children who had eaten their marshmallows immediately.

In his international bestsellers, Don’t Eat the Marshmallow…Yet! and Don’t Gobble the Marshmallow…Ever!, Joachim de Posada revealed to readers that the secret to success is not merely superior intelligence or hard work, but rather the ability to delay gratification. Now, in Keep Your Eye on the Marshmallow, Posada uses the parable of Arthur’s struggles after reaching the top to teach us that adhering to the marshmallow principle is especially important in uncertain economic times. True success is more than just financial gain or recognition; it’s the ability to balance every aspect of life outside of work—including hobbies, family, and love—in order to enjoy your success, maintain long-term goals, and savour the marshmallows of life.

Select titles by Joachim de Posada are now available at Books & Books.

About the Author

Joachim de Posada is a bilingual international motivational speaker, radio and TV personality, author of four books, and newspaper columnist who has spoken in more than sixty countries about leadership, team building, sales and management. His proven methods have crossed over into the sports world, and he has worked with famed NBA coach Del Harris, the Milwaukee Bucks, the Los Angeles Lakers and several Olympic teams. Posada was named one of twenty-five hot speakers in the United States who are shaping the speaking profession by Speaker, the National Speakers Association magazine. He holds a CSP, the highest earned designation in the NSA, and has conducted programs for hundreds of major corporations in the U.S. and around the world, including Verizon, Sprint, Citibank, Banco Santander, BBVA, Pfizer, Baxter, Cargill, IBM, Xerox, U.S. National Guard, Unilever, and also for professional associations such as ISSA, PMA, IFA and CLIA where he was ranked the number one speaker thirty-four times in a row.

For up to date information on all Books & Books events in Grand Cayman, visit www.booksandbooks.com, like Books & Books (Cayman) on Facebook and follow @BooksandBooksKY on Twitter.

• Founded in 1982 by Mitchell Kaplan, Books & Books is exceptionally well-respected in the literary community as one of America’s most successful independent bookstores with three locations in South Florida – plus stores in Grand Cayman, Westhampton Beach, Miami International Airport and the Museum of Art Fort Lauderdale.

• Books & Books Grand Cayman is located in the Town Centre of Camana Bay, at 45 Market Street, where it is open Monday through Saturday from 10:00am to 9:00pm. The store number is 345.640.2665.

• Books & Books was one of the first shops to open in the Town Centre of Camana Bay; Grand Cayman’s most vibrant shopping and entertainment destination. The store is designed to encourage customers to explore and creates a sense of discovery with a large section dedicated to Caymanian authors, as well as a vast number of titles of Caribbean interest. A light and airy room dedicated to children has a particularly impressive selection of picture books in addition to toys, educational games and books for kids of all ages. The new and notable fiction section includes New York Times bestsellers, while the art room has a comprehensive collection of architecture, design, photography and gardening books.

• The Books & Books International Visiting Author Series brings renowned authors from around the world to Grand Cayman. The store has hosted more than 100 writers including Salman Rushdie, Michael Ondaatje, Robert Goolrick, Alexander McCall Smith and Dylan Lauren and children’s authors and illustrators such as Mo Willems, Loren Long and Anna Dewdney.

• Sign up to receive Books & Books Grand Cayman’s free, weekly electronic newsletter of special events by visiting www.booksandbooks.com. Scroll down to the Event Newsletters section, type in your email address and select Grand Cayman Events.

• For more information on Books & Books Grand Cayman, like Books & Books (Cayman) on Facebook and follow @BooksandBooksKY on Twitter.