adidas

• Celebrating values of progression and innovation that the club is renowned for, adidas took inspiration from space missions to the moon
• Design influences include imbuing the club’s emblematic black and white stripes with subtle crater patterns to reflect the lunar surface
• The Juventus home jersey is available from today, via Juventus stores, selected adidas retail stores, and www.adidas.com/juventus

Today, adidas reveals the new Juventus home kit for the 2024/25 season, with a bold, cosmic interpretation of the colours deeply associated with the club. A dynamic interplay of the traditional black and white vertical stripes is given a modern lunar twist, with a subtle all-over crater graphic reflecting the unmistakable landscape of the moon’s surface. 

Celebrating lunar missions – the ultimate symbol of pioneering spirit – the unique design symbolises Juventus’ dedication to pushing the boundaries of possibility. Highlighting the club’s continual pursuit of progression, the design serves as a guiding beacon to inspire players and fans alike, to continue exploring new horizons. 

Crafted with precision, the kit boasts a unique structured fabric created using a 3D engineering method to construct the jersey in three levels. This layered fabric creates both visual and haptic intrigue when experienced up close, by incorporating textured details that replicate the undulating surface of the moon. 

The design is completed with a seasonal black and white crew-neck collar and black and white expressions of the adidas three stripes, which run down the shoulders of the shirt.

Sam Handy, SVP of Product and Design at adidas said: “We’re proud to introduce something a little different this season. One thing that always comes through loud and clear in our conversations with the club is their commitment to always looking forward and pushing boundaries – on and off the pitch. There can be no better expression of what can be achieved when you are committed to pursuing new frontiers, than space travel. 

With this in mind, we set out to create a kit that stayed true to the core DNA of Juventus and their storied home jersey, but also pushes the boundaries of technical wear design and brings something totally new to the table. The all-over lunar surface graphic serves to celebrate the endless possibilities that exist when progression and forward-thinking is prioritised – a belief that runs deep through this great club.”     

Crafted for performance and to help provide world-class players with the confidence to play under pressure, the lightweight jerseys feature the latest in adidas technology which has been created in close collaboration with players throughout the development process.

The on-field version of the jersey is constructed with HEAT.RDY technology, using advanced materials to maximize air flow to keep players feeling cool, while the fan version features AEROREADY technology, which uses sweat-wicking or absorbent materials to keep the body feeling dry.  

The on-field version of the kit is available to purchase for €150, while the fan version is €100 – with both available to purchase from today via Juventus stores, selected adidas retail stores, and www.adidas.com/juventus