adidas TERREX unveils the Xperior PrimaLoft Loose Fill Hooded Jacket – a wardrobe essential that combines style and functionality, built for all types of adventures.  

“At adidas TERREX, we’re on a mission to ensure that outdoor seekers are ready to go, no matter how big or small the adventure may be” says Susanne Capell, Category Director, adidas TERREX “From backyard to backcountry, hiking, trail running, skiing, we know that a reliable, comfortable jacket is an essential item. But we also know that design plays an important role for our adventurers. With the Xperior PrimaLoft Loose Fill Hooded Jacket we wanted to create a product that offered premium insulation and lightweight versatility without compromising on style.”

The Xperior PrimaLoft Loose Fill Hooded Jacket features:

• PrimaLoft® insulation – Made with 100% recycled polyester, PrimaLoft® RISE Loose Fill insulation – which is strategically placed on the jacket – keeps adventurers warm even in wet conditions.
• Packable design – Designed with versatility in mind, making it ideal for on-the-go adventures.
• Award-winning quilted design – Ensuring it never looks crinkled after being unpacked, the distinctive pattern not only adds a touch of style, but also supports breathability, enhancing comfort during various activities. 

Alongside the jacket, adidas TERREX is also launching the Trailmaker 2.0 GORE-TEX in new colorways. The lightweight hiking shoe is built to provide all-day cushioned comfort. It features a GORE-TEX membrane which provides protection from the rain and is complemented by a Continental™ Rubber outsole for reliable grip from easy trails to rugged terrain. 

The Xperior PrimaLoft Loose Fill Hooded Jacket and TERREX Trailmaker 2.0 GORE-TEX is available online at adidas.com/us/outdoor, on the adidas app and in select retail stores.

*Red Dot Design Award winner 2024

About adidas TERREX

adidas TERREX is a global leader in the outdoor sporting goods industry. With the mission to enable all humans to live a more connected, conscious, and adventurous life, adidas TERREX combines high-performance technologies with fashion-forward designs to weather the forces of nature and inspire every human being to find their own summits.

About adidas 

adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of €21.4 billion in 2023.