adidas

Today [29 April], adidas announces Xochitl Gomez as the newest addition to its global family. Set to be a face of adidas’ Sportswear category, the young actress joins the all-star line-up at time where she is making waves in the film industry with her standout performances, eye for fashion and voice for championing causes close to her heart. 

An avid dancer, martial artist and style icon, Xochitl is recognised as one of the hottest talents of the next-generation and an inspiration to the young Latinx community. Known for channelling her positivity and creativity into all that she does, she comfortably moves through the world of sport and culture blazing a trail for the generation of tomorrow – making her the perfect partner to join adidas’ family.

Speaking about joining the adidas family, Xochitl shared: “I am both thrilled and honored to come together with adidas Sportswear and stand amongst its line-up of true icons. There’s no secret that my love for the brand runs deep – I have worn three stripes in my daily looks for as long as I can remember – whether that’s on the way to dance rehearsals or hanging out with friends. What makes it so exciting is that I will be able to combine all my passions through this partnership – sport, culture and entertainment – making it a dream opportunity and one that I can’t wait to get started with. To all my fans – watch this space!”

Meanwhile, Aimee Arana, adidas Global, General Manager, Sportswear & Training, shared: “At adidas, our ambition is to continue to push the boundaries when it comes to sport and culture. This is why we are so excited to welcome Xochitl Gomez to the fold– a trailblazer of her generation who celebrates individuality and is never shy to advocate for what she is passionate about; her positive attitude and fresh thinking makes this an ideal partnership. We can’t wait for what’s to come and see how Xochitl brings her own flair to the adidas brand.”