adidas Z.N.E. Unites Next−Gen Icons from Sport & Culture Tate McRae, Jude Bellingham and Noah Lyles

Noah Lyles

• Fusing the lines of sport, fashion and culture, leading style icons debut the ADIDAS Z.N.E. collection in a new campaign set to inspire community amongst fandoms and everyday athletes, across the world
• Blending lifestyle and sport design codes, the latest looks transform the iconic performance-first silhouette into an everyday uniform for the global community of sport and culture 
• The ADIDAS Z.N.E. collection will launch worldwide from 29 August 2024, in stores and on https://www.adidas.com/us/sportswear.

DIDAS Z.N.E. – BABYMONSTER

Today, adidas Sportswear launches its latest sport meets style drop, the ADIDAS Z.N.E. collection, in a campaign which brings together next-gen faces from its global family, including Tate McCrae, Jude Bellingham and Noah Lyles, to showcase how all can stay connected through a shared love of football, athletics, dance, music and more, across the globe. Offering comfort-first fits, the all-new set of hoodies, sweatshirts, pants, tees and shorts take on color blocking details, whilst the black parallel stripes symbolize the lines that connect communities and fandoms to inspire all to unite through sport and culture.

Fronting the new capsule of fresh looks is a collective of adidas’ next-gen trailblazers: Canadian singer-songwriter and dancer Tate McRae, actress and martial artist Xochitl Gomez, leading KPOP group BABYMONSTER, US track star Noah Lyles, Chinese snowboarder Su Yiming and football icons Jude Bellingham, Alessia Russo and Paulo Dybala. With each representing a community from the world of sport or culture, the ADIDAS Z.N.E. collection was inspired by the lines in their field of play – from the track, to the stage and pitch – a uniform designed to create a sense of belonging and inspire these icons’ fandoms to connect through a love of sport, culture and style.  

Tate McRae

Speaking about the new line and how he styles it, Noah Lyles says: “Sport and style are two of my biggest passions and I bring these worlds together as much as I can – whether that’s on the track, off-duty or walking down the tunnel on race day. So, the fact I can extend this passion even further as a face of adidas Sportswear’s new collection is incredible. I am forever playing around with my style – for me, I always have to keep it looking and feeling fresh. I can’t deny that I love big statement looks, but having staple pieces that I can switch in and out is also a secret to my style – timeless pieces are where it’s at. I feel so lucky that my athletics journey has allowed me to travel the globe and experience different cultures and communities – it has definitely influenced different fashion trends I’ve dipped into over the years. In a way, I think this is what has ultimately helped me develop my own individual vibe and I am excited to see how it continues to evolve as I connect with more communities throughout my career, and beyond.”

Speaking about the new drop, Aimee Arana, adidas Global, General Manager, Sportswear & Training stated: “Trends are ever changing, but what we continue to see at the forefront of today’s style are comfort-first looks influenced and born from the world of sport. What’s more, our audience are connecting with their peers by adopting these style codes deeply embedded in the culture of sport as an expression of unity – which is exactly what this campaign set out to celebrate. Each piece in the collection offers the wearer the ability to mix and match in a way that reflects their unique persona and mood – but through a coord built to evoke togetherness, whether in the stands supporting a home team or when heading to the playing field.”  

Tate McRae

Boasting a clean-cut look and tapping into the trending minimalistic aesthetic, the new ADIDAS Z.N.E. collection transforms the iconic performance-first silhouette into capsule pieces for the everyday. Each piece harnesses Primeknit – adidas’ leading technology informed by years of research into athlete movement and body mapping – to offer distraction-free, comfort-first movement. With the ability to be styled in a range of ways to capture the wearer’s individual style, key looks from the collection include: 

• ADIDAS Z.N.E. FZ Hoodie and ADIDAS Z.N.E. Pants: Boasting a clean white colorway, offset by contrasting black three stripes branding and detailing, this fit keeps it simple yet stylish with a monochromatic base tone which can be dialed up or down to suit the occasion. Offering a relaxed look through a dropped shoulder design, the ADIDAS Z.N.E. Full Zip has a sleek funnel neck design, complemented by an oversized hood for added comfort. Completing the look, the ADIDAS Z.N.E. pants keep it fuss-free with a slim fit as well as invisible seaming and masked pockets. 

Paulo Dybala

• ADIDAS Z.N.E. Tee and ADIDAS Z.N.E. Short: Offering all-round comfort and versatility, the ADIDAS Z.N.E. Tee and Shorts keep it minimal with a color block white base. Boasting a three-stripe logo on the chest, the pieces are elevated further through a black parallel line design on either side of the arms and legs. 
• ADIDAS Z.N.E. Women’s Sweatshirt and ADIDAS Z.N.E. Barrel Pants: Taking on a boxy fit, the ADIDAS Z.N.E. Women’s Sweatshirt comes with a rounded, crew neck and cuffed sleeves for shape and form, whilst the women’s ADIDAS Z.N.E. Barrel Pants embrace a straight leg silhouette to channel a more relaxed aesthetic.
• ADIDAS Z.N.E. Men’s Hoodie and ADIDAS Z.N.E. Pants: The ADIDAS Z.N.E. Men’s Hoodie features a kangaroo pocket and a high neck hooded collar whilst the ADIDAS Z.N.E. Pants take on a regular close-to-the-body fit with a cuffed ankle, featuring hidden side pockets and an adjustable drawcord.  

Jude Bellingham

adidas Sportswear’s Z.N.E. collection will launch worldwide from August 29, on the adidas website, https://www.adidas.com/us/sportswear, in stores and via the adidas app.