For a successful business plan to convert potential customers into clients, setting up email workflow is essential, and there is no other better option than Klaviyo email flows for this.

A series of emails are exchanged to do a job, such as signing up for any service or buying a product. Automated emails are delivered to the subscribers’ contact information in a series of emails.

What is Klaviyo email flow and why is it important?

Customers should be guided through a good and satisfactory buyer journey by utilizing email workflows that work on triggered customization and are targeted at a particular audience type.

To send related and targeted messages, you should automate your emails; the best way to do it is by using Klaviyo email flow. Many prompting emails in a series are involved in this procedure to bring the subscriber closer to converting to a customer.

If you don’t know when to start with Klaviyo automated email workflows, here are some situations when you can do so:

• Send the email subscriber a welcoming email first.
• Send visitors of your website rewarding and engaging emails.
• People who work for a company in a specific industry should be given customized emails.
• Send emails on birthdays and other special days.
• Share emails according to specific Zip code and areas.
• You can also send abandoned cart emails or win-back emails.

Why is Klaviyo flow recommended?

Klaviyo email flows differ from other email services because they are integrated and can be activated while surfing the Getting Started page. Some of the benefits of using Klaviyo email flows are:

Helps you send several welcoming messages

When a customer signs up for newsletters, subscribes to your services, or chooses to buy something or be on your contact list, you should send a welcome email.

Welcoming letters from Klaviyo may feature your best-selling products and other relevant information that may be helpful to them. All your welcome emails should be sent together.

Abandoned cart emails are extremely beneficial

Usually, three emails can be used for successful abandoned cart action. The first email is sent within some hours when the customer has abandoned the car. The second email is sent a day later, and the third one after a period of two days.

Promo codes, offers and other discounts are also present to encourage the customers to make the transaction.

It offers remarkable product suggestions via email

Once the customer has made the purchase, you can send emails with related products. Using the Product Feeds service of Klaviyo, you can include product suggestions in every email. 

You can also do cross-selling by showcasing the products that complement their purchase. Email marketing allows you to send fresh emails depending on their old purchases.

Win-back emails are possible with Klaviyo

Win-back flows are used when you want to re-engage customers who have bought from you. To re-engage customers, you should send emails back and forth and inspire them to make another purchase.

Hiring Klaviyo experts will help you take the best approach to Klaviyo email flows. It will boost your conversion rate and enhance your sales.