Dublin, Ireland. November 23, 2021. Elmar Frickenstein, automotive industry leading architect, has been appointed Chair of the award-winning connected software technology provider Cubic Telecom. With more than 30 years of automotive industry experience, including software development for autonomous driving and in-car infotainment, his appointment comes at a time when the automotive industry is undergoing the greatest paradigm shift in its history. 

The leading architect and influencer of autonomous and software strategy for intelligent driving at BMW for almost three decades, Frickenstein has spearheaded the adoption of agile software development methods in the automotive manufacturing process. His track record as a pioneer and driver of business growth will guide Cubic’s strategy as it enables digital transformation in the connected automotive and agriculture industries. 

As the emergence of car digitalization technologies advanced in the noughties, Frickenstein held multiple leadership roles that saw AUTOSAR, Ethernet and in-car apps introduced to cars for the first time, paving the way for the 5G-enabled digital transformation we are seeing today. 

Frickenstein, who led the Electrics, Electronics and Driver Environment division at BMW group for the past decade, says he is honored and excited to take on the role of Chair at Cubic Telecom as the company continues its ambitious strategic growth plan. “Cubic’s innovative, connected software solutions are helping to transform the way automotive manufacturers unlock the full value of vehicle data. This is a pivotal time in both the automotive industry and Cubic’s growth, and I look forward to being part of the next stage of their journey.”

Alongside Cubic CEO, Barry Napier, Frickenstein will help shape the connected software solution provider’s future direction, accelerating the next stage of its growth. Napier welcomed the appointment, saying “Our board members play a critical role in guiding our work and our impact. I am proud to welcome Elmar Frickenstein as Cubic Telecom’s new chair. His wealth of knowledge on strategy and leadership in the automotive industry will be instrumental for us in realising Cubic’s mission, complementing and amplifying the existing Board’s experience across the semiconductor, finance, and car manufacturing and distribution sectors.”

Cubic’s global connected software solutions power more than seven million vehicles across 100 countries for leading automotive brands, including Volkswagen Group, Audi, CNH Industrial, Arrival, e.GO Mobile and Skoda, as well key technology players such as Microsoft and Kymeta.  

In January 2021, Cubic Telecom won the “IoT Analytics Innovation Award” at the IoT Breakthrough Awards, in recognition of the company’s expanded product portfolio and expertise in analysing connected vehicle data as manufacturers strive to optimize driver experience.  

About Cubic Telecom

Cubic Telecom delivers innovative connected software solutions to automotive, agriculture, and transport manufacturers. Its scalable solution enables a multitude of revenue-generating services, combining real-time analytics supported by global connectivity and regional regulatory compliance in 190 countries. 

Cubic’s global connected software is used by recognised global leaders in the automotive and technology space, including Arrival, Audi, Bentley, CNH Industrial, e.GO Mobile, Kymeta, Lamborghini, Microsoft, Panasonic Automotive, Porsche, SEAT, Skoda, and Volkswagen.   

Headed by CEO Barry Napier, the company is privately held, with over €110 million in funding by Audi Electronics Venture GmbH, Qualcomm, Valid, the European Investment Bank, Enterprise Ireland, and the Ireland Strategic Investment Fund, among others.