Bigger Just Got Better: Cleveland Golf Introduces Revamped Launcher XL 2 Drivers

Dunlop Sports

HUNTINGTON BEACH, Calif., Jan. 8, 2024 – It’s well known the Driver is the one club every golfer gets excited about. But it’s also the one club golfers often struggle with most. That’s where CLEVELAND GOLF® comes in. Launcher XL 2 Drivers are packed with an XL blend of distance and forgiveness technologies that give the avid golfer everything they need to go longer off the tee and find more fairways.

Using a multi-step AI process and emphasizing impact locations in areas where avid golfers tend to strike the ball, we were able to evaluate performance characteristics and manipulate face geometries based on those results. With the MainFrame XL Face design golfers will see more powerful ball speeds, distance, and consistency no matter where contact is made.

Dustin Brekke, Director of Engineering at Cleveland Golf

Improvements didn’t just stop at the face, though. Cleveland Golf reworked its XL Head Design and weighting setup to deliver even more forgiveness and consistency. Using an extremely thin crown that’s supported by a strong, lightweight framework, Cleveland Golf was able to up MOI to the highest levels ever in a Cleveland Golf Driver. 

• Testing showed a 2% increase in heel/toe MOI and a 12% increase in high/low MOI compared to the last generation. How does that translate on the course? Longer, straighter drives – even on mishits.

Every bit of power counts with the Driver, right? Well, Cleveland Golf doubled down on power with its Rebound Frame technology. See, most Drivers have one flex zone, but the Launcher XL 2 has two. 

• At impact, these dual-flex zones work simultaneously, increasing the energy into the ball – amplifying ball speed and distance on every shot. 

Now that technology is covered, let’s talk adjustability. Having the right Driver for your swing is essential, which is why there’s two Launcher XL 2 models: a standard version, and a draw model made specifically for those who struggle with a slice. Both feature an adjustable hosel ranging from 9°-12° in 0.5° increments, making for 12 possible adjustments. This ensures each golfer will be able to find the right setup for their swing. 

For players who feel distance isn’t everything, Launcher XL 2 is offered in an optional Accuracy Build – a custom-configured setup that features a shaft that’s a half-inch shorter for any player who is looking for more consistent strikes. 

Ready to take back control off the tee? Cleveland Golf’s got you covered with the Launcher XL 2 Drivers. Visit us.dunlopsports.com/cleveland-golf to learn more. 

Retail Pricing and Information:
Launcher XL 2 / Launcher XL 2 Draw Driver: $449.99

Launch Date: January 19, 2024

Cleveland Golf Creates Unique System to Combat Common Long−Game Woes with All−New HALO XL Woods

HUNTINGTON BEACH, Calif., Jan. 8, 2024 – Whether it’s long Irons, Fairway Woods, Hybrids, or something else entirely, avid golfers are keeping long-game clubs in the bag that often hurt their scores. That’s exactly why CLEVELAND GOLF® created a simpler, easier way to reduce disastrous long-game shots with the all-new HALO XL Woods. 

After taking a deep dive into the data on common long-game challenges among avid golfers, Cleveland Golf created an easier way for golfers to achieve long-game success by offering three unique HALO XL models, along with an extended lineup of lofts. These variety of options are designed to not only help players avoid long game challenges, but also eliminate the guesswork players can often encounter when picking long game clubs. 

Picture this – You’re in the middle of the fairway on a par-5 with a chance to get on the green in regulation. You pull out a long-game option in your bag because it’s the one you always use, and proceed to duff it 20 yards in front of you and now you’re struggling to save par. This new system, and our unique lineup will fill in those gaps where the mishits tend to happen and help golfers love their long-game again instead of dreading it.

Casey Shultz, Sr. Product Manager

Long-game inconsistencies are rather common among avid golfers. Partnering with Arccos, golf’s largest and most comprehensive shot database, Cleveland Golf discovered golfers with handicaps between 10 and 25 rely on long-game clubs at least 37% of the time on par-4 approach shots. That’s nearly double compared to lower handicaps. 

Arccos data also shows that mishits with 4i-6i likely all travel within 7 yards of each other on average. Plus, 85% of avid golfers still carry a 5-Iron, so it’s no wonder avid golfers often struggle to solve their issues with those clubs.

So, how do golfers combat this data and make the changes necessary to get their long-games back on track? HALO XL Woods are designed to help reframe these inconsistencies among avid golfers by providing multiple, more forgiving options for every long-game club in the bag.

Let’s explore these options some more. Each model, whether it’s a Fairway Wood, Hybrid, or Hy-Wood, is infused with its own performance-specific blend of tech features that are optimized to fit that specific club’s performance goals. 

Golf’s unique that way. What fits one player doesn’t fit all. If the Fairway Wood isn’t cutting it and you feel it’s hurting your game, why is it still in the bag? Finding the right Wood type for your swing, whether it’s using Hybrids instead of Fairways, or something new like our Hy-Wood, will ultimately lead to better results.

Casey Shultz, Sr. Product Manager

Wondering what a Hy-Wood is? It’s a club specifically designed to fill the space between, giving golfers the distance of a Fairway Wood and the swing feel of a Hybrid. This inbetweener club, allows golfers to hit down on the ball with less of the typical sweeping motion that comes with Fairway Wood swings. This generation features a new 4+ loft offering, providing more options than ever before.

Ready for a fitting? Players can be fit for the HALO XL Woods at most golf retailers nationwide. Cleveland Golf representatives provided specialized training at each dealer location to ensure proper fittings. If a fitting isn’t possible, Cleveland Golf also has a custom online fitting quiz so players can find which HALO XL Woods option best suits their game. 

To learn more about Cleveland Golf’s HALO XL Woods, or take the online fitting quiz, visit HALOXL.com. 

Retail Pricing and Information:

HALO XL Fairway: $249.99

HALO XL Hy-Wood: $239.99

HALO XL Hybrid: $229.99

Launch Date: January 19, 2024