LOS ANGELES (AP) — In the world of video games, realism reigns supreme, but the makers of a game based on the infamous private security firm Blackwater are intentionally steering clear of it.

There’s no blood, the enemies are fictional and civilians can’t be killed. With no moral dilemmas in “Blackwater,” it’s simply a matter of shoot — or be shot.

“It’s a game,” said Erik Prince, the company’s founder. “This is not a training device. This is not a simulator. We’re not doing this to teach folks how to conduct military operations in an urban terrain. That’s not it at all. This is more along the lines of kids running around their neighborhood playing cops and robbers or cowboys and Indians.”

Prince partnered with developer Zombie Studios and publisher 505 Games to create the game using Microsoft Corp.’s motion-sensing Kinect technology for the Xbox 360. The camera-based system detects players’ movements as they dodge enemy fire, kick down doors and lunge across rooftops while shooting foes across virtual battlefields in a fictional North African country.

The game is Prince’s first attempt to leverage Blackwater as a brand. After founding the company in 1997, the former NAVY Seal stepped away from daily operations in 2009 but retained licensing rights to the Blackwater name.