Tower Marketing is gearing up their 10^th Omnibus Survey, which is the only local market research tool that offers a nationally representative insight into the general public, exploring the essential factors that define the shape and direction of the Cayman Islands business landscape.

This survey is conducted by telephone with 500 randomly selected people interviewed, giving a relevant and accurate representation of the local Cayman population.

The survey includes 30 core questions focusing on demographics such as: age, gender, educational levels, employment, place of residence, basic income and household size. Other questions focus on information such as: preferred media outlets, internet access and spending habits, making it an invaluable resource for fundamental market information.

The results of these 30 questions will be available for purchase by anyone seeking insight into the Cayman Islands and its demographic make up.

In addition to these core questions, businesses can purchase one or more customised question to be added to the survey.  Only the purchasers of a question receive the confidential answer to their question.

Purchasers are provided a customized report that cross references their specific question to the 30 core questions. This allows businesses to see results about their brand awareness, products, services, etc. based on the demographic information obtained.  Business owners can use their survey results to gain insights into their customers and their competitors’ customers, to analyse awareness of their products and to make informed decisions about where their marketing dollars should be allocated in order to reach the right target market.

“This survey has become a unique and valuable feature for marketing and investment decisions in the Cayman Islands,” says Tower Marketing Managing Director, Lynne Byles.  The Omnibus method of conducting research provides a very cost effective tool, allowing market research to be much more accessible to businesses who cannot fund an entire market research project on their own.

Survey results are checked against official statistics, ensuring they reflect the general population, including nationality, work permits and other factors.  Tower Marketing is the only firm in Cayman that facilitates this globally recognized survey tool.

For more information or to purchase questions and/or survey results, please contact Hilary MacKay at 623-6710 or [email protected].