The MPE Caribbean Tourism Authority is a resource for tourism stakeholders interested in marketing, branding and promoting the unique Caribbean experience. To share stories, information or intelligence, contact us at [email protected].

JANUARY 31, 2023

Grenada shines with stunning sign in St. George’s

Grenada’s tourism officials have unveiled a new sign that not only showcases the unique selling points of Grenada, Carriacou and Petite Martinique but also allows visitors to create and share memories of their visit to the Eastern Caribbean tri-island nation.

On display at the Melville Street Cruise Ship Terminal in the capital of St. George’s, the new sign is a powerful symbol and a representation of Grenada’s unique selling points that will no doubt inspire more visitors to explore the “Spice Island” of the Caribbean.

These destination signs, a number of which have been launched across Caribbean countries and territories in recent months, serve as backdrops for the sharing of moments and memories, especially across social media platforms and are affordable tools for destination marketers.

“We are thrilled to unveil this beautiful new sign at the Melville Street Cruise Ship Terminal,” said Petra Roach, CEO of the Grenada Tourism Authority. “It is a true representation of what Grenada has to offer, and it serves as a warm welcome to all who visit our island,” she added.

Grenada features 40 white sandy beaches, including the world-famous Grand Anse Beach; 15 breathtaking waterfalls; six chocolate factories; four rum distilleries; more than 30 dive sites, including ‘Bianca C.’, the largest shipwreck in the Caribbean; and the world’s first underwater sculpture park.

Marketplace Excellence Corporation (MPE) is a global public relations, marketing and media company.