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2024 Lamborghini Esperienza Corsa Kicks off at the Zhejiang International Circuit

The Revuelto makes its dynamic launch in China Shaoxing, 24 August 2024 – The 2024 Lamborghini Esperienza Corsa kicked off at the Zhejiang International Circuit, with Lamborghini Revuelto[1] and Huracán Tecnica[2] making a phenomenal appearance. This is the dynamic debut of the Revuelto – Lamborghini’s first…

adidas, Patrick Mahomes Sign Inaugural Six Texas Tech Student−Athletes to Team Mahomes

adidas and Patrick Mahomes today announced the signing of six student-athletes at Texas Tech University to NIL deals, making them the inaugural cohort of Team Mahomes, the 3x Super Bowl Champion’s NIL initiative with adidas. The deals come just weeks…

Concacaf launches new youth brand Concacaf Kick-Off

Mexico City, Mexico (Friday, August 23, 2024) – Today, ahead of the start of Gamergy Mexico 2024, one of the world’s largest video game conventions, Concacaf, officially launched its new youth brand, Concacaf Kick-Off. This platform has been created to connect younger audiences…

Eight clubs now qualified for 2025 Concacaf Champions Cup with LAFC and Columbus Crew joining Liga MX giants

Miami, FL (Thursday, August 22, 2024) – After the conclusion of last night’s Leagues Cup semifinals, Concacaf has confirmed that the tournament’s two Finalists, Los Angeles FC and Columbus Crew, have joined six Liga MX clubs – CD Guadalajara, CF Monterrey,…

adidas Originals & Edison Chen Release The CLOT August Collection

adidas Originals and Edison Chen unveil the next chapter of their collaboration with the debut of an updated CLOT Gazelle in linen khaki and blue. The ongoing collaboration debuts its first global apparel range with the CLOT August Collection by Edison…

Harley-Davidson Drops DEI

By Lee Barney  From Newmax Harley-Davidson will no longer participate in the LGBTQ+ workplace inclusion scoring system of the Human Rights Campaign, the motorcycle maker said Monday. Harley-Davidson added that it ended its diversity, equity and inclusion (DEI) policy in April following…

At Paris 2024, athletes, sports federations and National Olympic Committees stand up for nature

19 August 2024 – Seventeen new sports organisations have recently joined the Sports for Nature Framework, committing to protecting and enhancing the natural world. Their membership was celebrated at an event held during the Olympic Games Paris 2024, and brought the total…

ASICS launches new speed innovation for the trails: METAFUJI™ TRAIL shoes

ASICS EMEA uper fast, super light and super comfortable: Inspired by elite athlete Andreu Simon, ASICS creates new pinnacle speed shoes for the trails. [19 August 2024 – Hoofddorp, Netherlands] – ASICS today unveils the METAFUJI™ TRAIL shoes, a new speed innovation…

ASICS supplies the official sportswear for refugee athletes at the Paris 2024 Paralympic Games

[19 August 2024  – Kobe, Japan]  – ASICS will provide official sportswear and shoes to eight athletes and two guide runners selected for the Refugee Paralympic Team (RPT).  The official sportswear features a design of “Yagasuri,” that represents determination and strength, and incorporates the…

Lamborghini during 73rd annual Concours d’Elegance

Lamborghini spotlights excellence in performance during 73rd annual Pebble Beach Concours d’Elegance The all-new Temerario showcased at the Lamborghini Lounge and on the famed Concept Lawn Sant’Agata Bolognese/Pebble Beach, California, 19 August 2024 – For Monterey Car Week 2024, Automobili Lamborghini…