Finals and Festival thrill the crowds at first Olympic Qualifier Series event in Shanghai
18 May 2024 – Finals weekend is taking place at the first-ever Olympic Qualifier Series event in Shanghai, where athletes from four sports are trying to secure precious points in their quest to reach Paris 2024. Athletes are competing in breaking,…
Olympic Qualifier Series electrifies athletes and fans in Shanghai
IOC 19 May 2024 – Following four days of world-class competition in an electric atmosphere, created by 45.000 spectators, the first stop of the inaugural Olympic Qualifier Series concluded in Shanghai, China, today. The event held at Shanghai Huangpu Riverside brought together 460…
Historic Olympic Qualifier Series event concludes in Shanghai leaving one more stop before Paris 2024
IOC 19 May 2024 – The first-ever Olympic Qualifier Series event has finished in Shanghai after a thrilling day of finals in three of the four sports, with athletes gaining vital points for Olympic Games Paris 2024. The action will resume in Budapest next month…
adidas Originals and Sporty & Rich Launch their Latest Collaborative Collection
adidas adidas Originals and Sporty & Rich, return for the latest installment of their collaborative partnership. Continuing to establish a distinctive set of aesthetic codes, the fourth collection from the Trefoil and the Los Angeles-based label focuses on footwear –…
Independent study reveals Olympic Games Paris 2024 “economically beneficial” for host region
15 May 2024 – The Olympic Games Paris 2024 are set to generate between EUR 6.7 and 11.1 billion in net economic benefits in the Paris region, with an intermediate scenario projecting EUR 8.9 billion in net economic impact, an independent study has revealed….
IOC launches “1 in 100 Million” to celebrate the hope and inspiration of the Refugee Olympic Team for Paris 2024
IOC 15 May 2024 – Championing the Refugee Olympic Team as they get set to compete at the Olympic Games Paris 2024, the International Olympic Committee (IOC) has today launched the “1 in 100 Million” campaign. It aims to shine a spotlight on the…
IOC announces three Olympian−led documentary series for Paris 2024 with Netflix
IOC 16 May 2024 – The International Olympic Committee (IOC) has today announced the production of three new sports documentary series for the Olympic Games Paris 2024 in collaboration with Netflix. The series, due to begin streaming ahead of the Opening Ceremony on 26…
didas Originals and Wales Bonner Present Spring/Summer 2024: The Rift Valley Runners
This season, adidas Originals and Wales Bonner return to present their Spring/Summer 2024 collection. Inspired by the enduring legacy of East African runners, the British designer, and the brand with the Three Stripes travel to the Home of Champions in Iten, Kenya. With…
The Cannon Returns as adidas and Arsenal Unveil Home Kit for 2024/25
Today, adidas and Arsenal reveal the new home kit for the 2024/25 season, with the club’s iconic cannon at the heart of a timeless look that celebrates the rich heritage of The Gunners. The club’s traditional colours of red and white with…
Automobili Lamborghini inaugurates “Dreamaway”
Automobili Lamborghini inaugurates “Dreamaway – Lamborghini through the eyes of the world” A modern art exhibition in the heart of the Sant’Agata Bolognese company, with over 100 works to celebrate the brand’s 60 years of innovation and design Sant’Agata Bolognese,…
