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IOC Young Leaders: Ouname Mhotsha is inspiring the next generation of sportswomen in Africa

International Olympic Committee 14 March 2024 – As one of the few girls growing up in the world of African golf, Ouname Mhotsha would have liked to have female peers and mentors through her early career. Now, thanks to the International Olympic Committee…

adidas and Yohji Yamamoto Introduce their latest Y−3 Atelier Collection

adidas adidas and Yohji Yamamoto return to present their second Y-3 Atelier collection, which boldly expresses the label’s DNA by fusing craftsmanship of Yohji Yamamoto and innovation of adidas. Conceptualized as the most crystalised execution of Y-3’s vision, the exclusive Y-3 Atelier…

adidas unveils home and away kits for UEFA Euro 2024™

adidas Ahead of UEFA Euro 2024™, adidas today unveils the latest series of technical performance kits for seven of its biggest federations. Belgium, Germany, Hungary, Italy, Scotland, Spain, and Wales receive reimagined home and away designs – uniting fans and players…

ASICS to host ‘Festival of Running’ to celebrate the power of running to move minds

ASICS ASICS invites all runners to join a unique Running Festival taking place in Paris March 14, 2024 – ASICS is inviting all runners to join a unique Festival of Running weekend dedicated to celebrating the power of running to move…

2024 Deputy Governor’s 5K Challenge Launched

Photo caption: Governor Jane Owen and Deputy Governor Hon, Franz Manderson at the launch reception for the 2024 Deputy Governor’s 5K Challenge held at Government House last month. Plans for this year’s staging of the Deputy Governor’s 5K Challenge are running…

Road to Paris 2024: 49 quota places allocated at first Boxing World Qualifying Tournament – Refugee athlete qualifies

International Olympic Committee 13 March 2024 – An impressive lineup of more than 600 athletes from 113 National Olympic Committees (NOCs), along with the Boxing Refugee Team and Individual Neutral Athletes, competed at the first Boxing World Qualifying Tournament in Italy,…

World’s youngest exercise influencer

ASICS introduces the world’s youngest exercise influencer team to remind adults to move for their minds ASICS EMEA ASICS ‘Little Reminders’ – a group of seven and eight-year-olds – remind adults to exercise for how it makes them feel –…

Dakar 2026 – Girls in the spotlight at the “24 hours of women’s sport”

IOC 13 March 2024 – In the framework of the Youth Olympic Games (YOG) Dakar 2026, the Organising Committee (YOGOC) decided to promote sport for girls by organising a “24 hours of women’s sport”. This was also to mark International Women’s Day, celebrated…

Concacaf launches region’s first official women’s continental club competition with annual W Champions Cup

Miami, FL (Tuesday, March 12, 2024) – Following the successful conclusion of the inaugural Concacaf W Gold Cup over the past month, which saw the United States crowned Champions on Sunday, March 10, after a fantastic final at San Diego’s Snapdragon…

adidas and LES MILLS launch ‘Move, Earn & Swap Points’ − its first joint workout incentive programme for their global training communities

adidas Today, adidas announces ‘Move, Earn & Swap Points’ – an all-new offering as part of its ongoing partnership with worldwide sport powerhouse Les Mills. Synchronising two global communities passionate about the sport of training, adiClub and LES MILLS+ members…