adidas launches Manchester United X Stone Roses Collection
adidas Today, adidas unveils the special edition Manchester United x Stone Roses collection, bringing together Manchester’s most decorated football club with one of the city’s most revered musical icons. As the walk-out music for games at Old Trafford since the early 2000s,…
Rio 2016 arenas become schools and public facilities as Games legacy unfolds
International Olympic Committee 09 February 2024 – Three schools have opened this week and another two are set to be inaugurated next month, fulfilling pre-Games plans for the long-term use of arenas that featured the world’s best athletes at the Olympic and Paralympic…
Sarajevo 1984: A Living Legacy of Peace
International Olympic Committee 09 February 2024 – This week marks the 40th anniversary of the Olympic Winter Games Sarajevo 1984 – an occasion to celebrate remarkable sporting achievements, and a testament to the resilience of a city that has weathered the storms…
Worldwide Olympic Partner Samsung announces team roster and “Open always wins” theme for Paris 2024
IOC 09 February 2024 – Worldwide Olympic Partner Samsung Electronics Co., Ltd has added to the excitement surrounding the upcoming Olympic and Paralympic Games Paris 2024 by unveiling its official roster of athletes. It has also revealed the official theme for Paris 2024,…
Paris 2024: the Olympic and Paralympic medals have been revealed
08 February 2024 – In a few short months, the next Olympic Games will begin and the athletes now know the reward they will receive if they make it onto the podium. On Thursday 8 February, the Olympic and Paralympic medals were…
Milano Cortina 2026 unveils mascots Tina and Milo
International Olympic Committee 08 February 2024 – After 1,600 entries and a public poll, stoat siblings Tina and Milo have been revealed as the official mascots for the Olympic and Paralympic Winter Games Milano Cortina 2026. The mascots for the Olympic…
adidas Unveils Its Ambition to Help Athletes Overcome High Pressure Moments in Sport
adidas adidas unveils its ambition to help disarm negative pressure in sport by working with elite and grassroots athletes to reveal the impact it can have on performance. Uncovering how pressure has a significant impact on the next-generation’s relationship with…
adidas releases neuroscience−powered guidance to help athletes overcome high pressure moments in sport
adidas Under adidas’ ambition to help athletes overcome high pressure moments in sport, it has teamed up with leading sport neuroscientists, neuro11, to understand the impact it has within a game of football, basketball, and golf during penalty shootouts, high-stake putts…
Milano Cortina 2026 celebrates two years to go until the Olympic Winter Games
International Olympic Committee 7 February 2024 – The magic of the Olympic Winter Games edged closer on 6 February 2024 as Milano Cortina 2026 celebrated two years to go through a series of activities across the host regions, including the reveal of “spectacular”…
FILA and Speed Skating Canada − A Partnership for the National Teams Uniforms
FILA (FILA Luxembourg S.a r.l.) FILA is really excited to outfit Canada’s national short track and long track teams with on-ice technical garments and off-ice apparel for the next four years. From competition skinsuits to podium wear and off-ice apparel, the new…
