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Mohamed Salah and adidas Lead the Charge for Positive Sideline Support, Empowering Young Athletes to Believe ‘You Got This’

adidas and Mohamed Salah came together to surprise Sefton Park Rangers, a community girl’s football club in Liverpool, as part of the brand’s mission to highlight the importance of positivity from coaches, parents, supporters, and teammates in helping to make athletes believe You Got…

Reebok, White Mountaineering Unveil Second Collaboration Featuring Classic Leather, Available April 2025

Partnership Showcases White Mountaineering’s Outdoor-Influenced Design in Brown and Gray Colorways on Reebok’s Classic Leather Silhouette (BOSTON) March 27, 2025 – Today, Reebok, the iconic and irreverent sports culture brand, and White Mountaineering, the Tokyo-based fashion label, debut their second collaboration, reimagining the…

A perfect match: ASICS and A.P.C. team up to launch Tennis Collection

ASICS x A.P.C. Tennis Collection includes an on-court collection to fuse style and industry-leading performance, alongside an off-court collection to support everyday movement [27 March 2025 – Hoofddorp, The Netherlands] – ASICS and French fashion label A.P.C. team up to launch a…

Roger Cleveland’s Legacy Comes Full Circle with Cleveland Golf Return

Dunlop Sports HUNTINGTON BEACH, Calif., March. 26, 2025 – CLEVELAND GOLF®, a leader in club innovation and design, proudly announces the return of beloved club designer Roger Cleveland to the company he helped establish. With decades of expertise in crafting…

ASICS Unveils Limited Edition JAPAN S™ Golf Shoe

Dunlop Sports HUNTINGTON BEACH, Calif., March. 26, 2025 – Inspired by the season’s first major of the year, ASICS® unveils their exclusive Limited-Edition JAPAN S™ Golf shoe. Featuring a White and Jasper Green colorway that pays tribute to the iconic…

Lamborghini announces 2025 Essenza SCV12 calendar

Four events make up the exclusive programme which enters its fifth edition this year Sant’Agata Bolognese, 25 March 2025 – Lamborghini Squadra Corse has unveiled the calendar for the fifth edition of the Essenza SCV12 programme, the purest track experience, feature…

FIS partners with Signify Group to tackle online abuse and threat

Mar 25, 2025 – FIS has teamed up with Signify Group, its artificial intelligence Threat Matrix service, and sports integrity and security experts Quest to protect over 1,000 athletes and officials from online abuse and threat. The agreement follows an initial…

New Additions to Cleveland Golf’s HB SOFT 2 Putter Line Enhance Performance and Control

Dunlop Sports HUNTINGTON BEACH, Calif., March 24, 2025 – The CLEVELAND GOLF® putter family is growing once again, this time with the expansion of its HB SOFT 2 line and the introduction of two new options: the HB SOFT 2…

International Olympic Committee News Digest #3 March

International Olympic Committee (IOC) News Digest The 144th IOC Session In Greece Has Concluded With News That Punta Cana, Dominican Republic, Has Been Selected To Host The Next IOC Session In 2027. On Thursday Kirsty Coventry Was Elected As The Next IOC President. She’s The First Female President In IOC History….

Lamborghini Squadra Corse partners with Alpinestars for racewear

The two brands unveiling an exciting new partnership at Sebring Sant’Agata Bolognese, 21 March 2025 – Lamborghini Squadra Corse and Alpinestars announce a long-term partnership for racewear. Both brands share a deep-rooted Italian heritage and were founded in the same year,…