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IOC announces Olympic Esports Games to be hosted in the Kingdom of Saudi Arabia

12 July 2024 – The International Olympic Committee (IOC) today announced that it has partnered with the National Olympic Committee (NOC) of Saudi Arabia to host the inaugural Olympic Esports Games 2025 in the Kingdom of Saudi Arabia. This groundbreaking step follows…

Visa on the Road to Paris: A commitment to diversity, inspiration and community

12 July 2024 – As the countdown to the Olympic and Paralympic Games Paris 2024 continues, the Worldwide Olympic Partners are preparing to play a fundamental role in making the Games a success. In our “Road to Paris” series, Partners talk about some…

GENESIS MAGMA MAKES GLOBAL DYNAMIC DEBUT AT GOODWOOD FESTIVAL OF SPEED WITH GV60 MAGMA CONFIRMED FOR 2025 PRODUCTION

Chichester, United Kingdom, 11 July 2024: Genesis GV60 Magma Concept made its global dynamic debut at the 2024 Goodwood Festival of Speed, marking the first time a Magma model has been shown in action since the high-performance program officially launched in…

adidas Unveils New Ultraboost 5 – Built to Provide the Most Energy Return Yet

Today, adidas unveils the Ultraboost 5. Redesigned from the ground up, it gives runners the highest energy return yet* thanks to a new midsole construction that offers 9mm more Boost. The shoe is built for those looking to get more…

ASICS commits to protecting the mental wellbeing of athletes with action to tackle online harassment

ASICS’ Mind and Body Athlete Support Programme to focus on supporting the physical and mental wellbeing of its sponsored athletes. [11 July 2024] – ASICS today reaffirms its commitment to supporting the mental wellbeing of athletes with a new initiative to help protect…

Lamborghini SC63 to kick off second half of FIA WEC campaign with first trip to Interlagos

#63 crew of Bortolotti, Mortara and Kvyat keen to build on historic Le Mans top 10 in Brazil Sant’Agata Bolognese, 10 July 2024 – Lamborghini Iron Lynx aims to build on the momentum of its historic first-ever top 10 finish in…

adidas reveals ‘FUSSBALLLIEBE FINALE’ Ball for the UEFA Euro 2024™ Semi−Final and Final matches

Today [July 7], adidas unveils the new FUSSBALLLIEBE FINALE Official Match Ball to be used in the semi-finals and final of the UEFA European Championships 2024TM in Germany. The FUSSBALLLIEBE FINALE Official Match Ball sees a refresh of the iconic visual elements…

Football/Soccer: England on ‘brink of history’ – Lineker

From BBC Euro 2024: Everything will be crossed for England – Lineker. To view video go to BBC Former England striker Gary Lineker says Gareth Southgate’s side are on the “brink of history” after reaching the Euro 2024 final. The…

Lamborghini leads DTM driver and manufacturer standings after second win of year at Norisring

SSR Performance’s Nicki Thiim converts pole to win in race two as Bortolotti becomes new points leader Sant’Agata Bolognese/Norisring, 7 July 2024 – Lamborghini claimed its second DTM victory of the season courtesy of SSR Performance’s Nicki Thiim on the streets…

Lamborghini celebrates the first anniversary of its Lugano representation

A year since opening, Lamborghini Lugano celebrates its success with a birthday party: one of the star guests is the Urus SE Super SUV Lugano, Switzerland, 5 July 2024 – Lamborghini Lugano has been looking after and welcoming customers and friends…